Director, Global Account Marketing
Overview
SolarWinds is seeking a Director, Global Account Marketing to lead account-based marketing and outbound sales plays for priority accounts and key segments. This role integrates marketing, sales, and operations, focusing on generating pipeline, accelerating deals, improving win rates, and driving measurable revenue impact.
Key Responsibilities
Lead the global account marketing and sales play strategy for priority accounts and segments across new logo, cross-sell, upsell, and winback motions.
Shape the sales playbook and outbound motions with Sales and BDR leadership, aligning plays to segments, personas, buying committees, and regional priorities.
Build integrated plans by segment, region, solution, and audience, developing multi-channel programs across ads, email, sales outreach, social, gifting, web, events, and partner activation.
Turn business goals into clear plays, audience definitions, messaging, and execution plans, evolving SolarWinds' AI-driven marketing approach through smarter workflows, automation, and execution.
Oversee targets across pipeline, conversion, deal velocity, win rate, average deal size, and revenue, launching and optimizing ABX programs and high-velocity outbound sales plays.
Implement account and buying committee workflows, AI email personalization, develop dynamic account prioritization, and automate action plans and reporting.
Partner with Field and Partner Marketing teams to adapt programs for regional and partner needs, using data and experimentation to build scalable growth engines that improve over time.
Serve as a strategic marketing partner to Sales, BDR, and Partner leaders, aligning on target accounts, buying groups, sales motions, follow-up expectations, and shared success metrics.
Maintain strong partnerships across Revenue Operations, Sales Operations, Marketing Operations, and Analytics, ensuring clear priorities, operating rhythms, and accountability.
Lead a team of 7 direct reports in a highly matrixed environment, coaching through strong planning, execution discipline, and data-driven decision-making, mentoring in demand strategy and ongoing training in AI and technology advancements.
Qualifications
8+ years of B2B marketing experience in account-based marketing, field marketing, or demand generation, within SaaS or enterprise technology.
Proven ability to partner closely with Sales and BDR teams to build plays, shape outbound strategy, and improve account engagement.
Strong understanding of segmentation, personas, buying committees, customer journeys, and go-to-market execution.
Deep performance mindset with experience in funnel analytics, attribution, conversion optimization, and dashboard-driven decision making.
Experience using data and experimentation to improve campaign effectiveness and build scalable growth programs.
Hand-on experience building AI-assisted marketing workflows, automation, scoring, routing, and orchestration.
Strong cross-functional leadership skills with the ability to partner with Sales, Marketing, Operations, and Executive stakeholders.
Hands-on, resourceful, and detail-oriented with a bias toward action and measurable outcomes.
Preferred Qualifications
Experience supporting observability, IT operations, infrastructure, cloud, or enterprise software buying motions.
Experience with ABX and sales engagement platforms such as 6sense, Mutiny, Qualified, Outreach, LinkedIn Sales Navigator, Zapier, or similar tools.
Experience managing budget decisions and investment tradeoffs against revenue goals.