Director, Global ABM

About the role

We are seeking a Director, Global Account-Based Marketing (ABM) to lead and scale ABM strategies, drive pipeline growth, and contribute to a $10M revenue target. This role requires a proven track record in ABM, demand generation, and sales development, with a focus on global markets.

Responsibilities

• Lead and scale global account-based marketing strategy across various programs, focusing on pipeline growth, partner acquisition, and revenue impact.
• Build and operationalize a global center of excellence for ABM, establishing playbooks, standard operating procedures, and best practices.
• Transform pipeline generation using AI-powered engagement tools, such as 6sense AI Agents, to enhance scalability, account targeting, and lead conversion.
• Own top-of-funnel performance and funnel outcomes, influencing account engagement, MQL to SQL progression, pipeline velocity, and sourced/influenced revenue growth.
• Partner with sales and marketing leaders worldwide to align growth priorities, optimize campaign performance, and provide actionable insights.

Requirements

• 10+ years of experience leading ABM, demand generation, SDR strategy, or related go-to-market initiatives in complex B2B environments.
• Proven success building and scaling enterprise ABM programs that deliver measurable pipeline growth, revenue impact, and stronger sales and marketing alignment.
• Deep understanding of enterprise buying journeys and global go-to-market strategies, including multi-stakeholder sales cycles and account-centric engagement models.
• Strong analytical and performance marketing expertise, with the ability to leverage data, attribution, funnel metrics, and conversion insights to optimize business outcomes.
• Exceptional leadership, collaboration, and communication skills, with experience influencing cross-functional stakeholders and driving results across global, matrixed organizations.

Qualifications

• Master of Business Administration (MBA) or advanced degree in marketing, business, or a related field.
• Hands-on expertise with Salesforce, Marketo, 6sense, LinkedIn Sales Navigator, ZoomInfo, or similar revenue technology platforms.
• Experience leading international ABM teams or expanding global marketing programs across EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) markets.

Skills

• Data analysis and attribution skills.
• Ability to leverage AI and machine learning for prospecting and engagement.
• Strong project management and organizational skills.
• Effective communication and collaboration abilities.

Benefits

Competitive salary and benefits package, learning and development opportunities, global employee assistance program, and more. Diversity and inclusion are core values at Global Payments, and we strive to create an inclusive environment for all employees.