Director-Franchise Operations

Paid time off

• Flexible work from home options available.

Training & development

• Support franchise training, pre-sale, and grand opening initiatives.

Wellness resources

• Protect and uphold UFC GYM brand standards across all channels, ensuring consistency in execution, messaging, and member experience.

General Summary

The Director of Franchise Operations serves as the primary operational partner to domestic franchise owners across the UFC GYM system. This role drives revenue growth, ensures brand standard execution, and strengthens franchise relationships through strategic coaching, financial oversight, and operational support.

Key Responsibilities

• Drive business development for new franchise and MSA (Managed Service Agreement) club locations by partnering with prospective and existing owners on market expansion strategy, site selection, financial viability, and operational readiness within the UFC GYM system.
• Lead and facilitate monthly Sales and Operations Review calls focused on KPI performance, revenue growth, operational execution, and strategic alignment across the system.
• Oversee website strategy for all Franchise and MSA clubs to ensure alignment with brand standards and revenue objectives. Partner with Marketing and Digital teams to optimize club-level website performance, user experience, and conversion funnels.
• Collect, organize, and analyze quarterly financial statements (P&L, balance sheet, and supporting documentation) for all non-MSA franchise locations. Ensure accurate reporting, financial transparency, and proactive identification of performance trends, risks, and growth opportunities across the system.
• Serve as the primary liaison and strategic advisor to Franchise Owners
• Conduct weekly check-ins and lead structured monthly performance reviews
• Analyze KPIs and financial statements (P&L, balance sheet) to identify growth opportunities
• Support new club development including site approvals, territorial mapping, and SWOT analysis
• Conduct regular in-market visits to ensure operational excellence and brand compliance
• Provide coaching to improve sales, membership growth, EBITDA, and operational efficiency
• Partner with Marketing and Digital teams to optimize website performance and revenue generation
• Promote approved vendors and manage vendor rebate and revenue share programs

Qualifications

• Bachelor’s degree preferred or 5–7 years equivalent business experience
• 5–7+ years of multi-unit operations or General Manager experience
• Strong financial acumen and KPI analysis skills
• Proven leadership and relationship-building abilities
• Advanced communication skills (written and verbal)
• Strong Microsoft Office skills (Excel proficiency preferred)
• Passion for fitness and alignment with the UFC GYM brand
• Ability to travel extensively