Director - Financial Services Marketing

About the role

For our client, we are seeking a Director - Financial Services Marketing to join the team of a leader in the Energy & Utilities space. This role will drive solution marketing strategy for financial services-related offerings, shaping clear messaging that resonates with buyers and supports commercial growth. You will partner closely with sales, demand generation, and client-facing teams to elevate launches, strengthen market awareness, and improve conversion across channels. The position also plays an important role in enabling channel readiness and translating complex solutions into compelling stories for customers and internal stakeholders.

Location: Remote - US based candidates only, no visa sponsorship available

Pay

$119,700 – $179,600 annually

Responsibilities

• Plan and execute solution launches to support sales and strengthen brand awareness.
• Develop strategic narratives and messaging to support campaigns and launch activities.
• Publish solutions on channel marketplaces such as Azure and Databricks.
• Serve as a liaison between marketing and demand teams to support campaign success.
• Equip sales teams with content that improves conversion rates and shortens sales cycles.
• Align materials with Microsoft solutions to support seller enablement.
• Develop client success stories that highlight partnerships and business wins.

Qualifications

• 12+ years of experience in B2B product or solution marketing, with a track record of delivering compelling and differentiated messaging.
• Basic understanding of financial services, including banking and insurance, along with common industry pain points.
• Preferred experience at companies with $300M+ ARR, particularly in SaaS or IT consulting.
• Demonstrated ability to create messaging for diverse product packages across multiple markets.
• Strong project management and collaboration skills, with the ability to manage multiple priorities.
• Outstanding communication skills, including the ability to present effectively to senior stakeholders.
• Proven ability to influence cross-functional teams toward common goals.

Benefits

• Flexible work location with a virtual-first approach.
• 401(K) matching up to 50% of contributions.
• Generous PTO with a minimum of 15 days plus 9 paid holidays.
• Medical, vision, and dental coverage options.
• 100% employer-paid life and disability insurance.
• Paid leave for all parents, regardless of birth status.
• Monthly tech and home office allowance of $67.00.
• Discretionary and utilization bonuses based on role.
• Employee Assistance Program for everyday challenges.