Jobs · Marketing

Director - Financial Services Marketing

3Cloud · United States · 1 mo ago
RemoteRemoteMarketing$120k–$180k/yrFull-time
We need to output HTML fragment with sections: About the role? The posting includes intro paragraph about motivation, then role description. We need to use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We need to parse content: - About the role: The intro paragraph describing role: "Director – Financial Services Marketing This role is responsible for developing – and telling – a story about an organization’s capabilities with regard to a financial services market focusing on insurance and banking. In this role you will work closely with Delivery and Alliances teams to create the financial services Azure GTM marketing strategy and coordination of execution with various resources within the organization." We can put that under About the role. - Responsibilities: list of bullet points after "Responsibilities". The text includes many sentences; we need to extract bullet list items. The responsibilities section includes multiple paragraphs; we can convert each sentence or clause into
  • . Must preserve all substantive info. Let's extract responsibilities: From text: "Responsibilities You’ll plan, orchestrate, and execute solution launches that accelerate sales, increase awareness of the 3Cloud brand, and drive demand. You will have a keen understanding of each solution portfolio, buying offices/ buyer journeys, as well as flagship clients. Leverage this knowledge to identify new market opportunities (white space, cross sells, etc.) and work with broader marketing team to drive growth. Strategic Narrative, Messaging and Positioning: craft and optimize positioning and messaging (including market, company, platform, and competitive positioning) to equip sales teams to close deals, support successful solution launches, and deploy through all market-facing communication touch points (website, sales messages, SDR, content, etc.) Deep Solution Expertise: foster a meaningful relationship with delivery leadership, maintain a deep understanding of our current services and solution offerings and plans, lead the creation, design, and enablement of our demos, and ensure that all PMM work is guided with intimate knowledge of our solutions. Marketplace: publish all solution offerings on channel marketplace such as Azure marketplace and Databricks brick builder. Act as liaison with demand teams to ensure campaigns are running successfully and generating top of funnel volume for the healthcare sales team. Equip our sales team with enablement content such as solution playbooks with the aim of increasing win rate and decreasing sales cycle length. Align materials to Microsoft solution plays to enable Microsoft sellers. Leverage company thought leadership content, adding Microsoft lens to bring back to the Microsoft channel to position 3Cloud the top partner for Azure healthcare focus. Develop client success stories and client win wires for Microsoft." We need to split into bullet points. Could group each major bullet. Let's create list items: - Plan, orchestrate, and execute solution launches that accelerate sales, increase awareness of the 3Cloud brand, and drive demand. - Develop a keen understanding of each solution portfolio, buying offices/buyer journeys, and flagship clients to identify new market opportunities (white space, cross‑sells, etc.) and collaborate with the broader marketing team to drive growth. - Craft and optimize positioning and messaging (market, company, platform, competitive) to equip sales teams to close deals, support solution launches, and deploy across all market‑facing touchpoints (website, sales messages, SDR, content, etc.). - Foster a meaningful relationship with delivery leadership; maintain deep understanding of current services, solution offerings, and plans; lead creation, design, and enablement of demos; ensure all PMM work is guided by intimate solution knowledge. - Publish all solution offerings on channel marketplaces such as Azure Marketplace and Databricks Brick Builder. - Act as liaison with demand teams to ensure campaigns run successfully and generate top‑of‑funnel volume for the healthcare sales team. - Equip the sales team with enablement content (e.g., solution playbooks) to increase win rate and decrease sales‑cycle length. - Align materials to Microsoft solution plays to enable Microsoft sellers. - Leverage company thought‑leadership content, adding a Microsoft lens, to position 3Cloud as the top partner for Azure healthcare focus in the Microsoft channel. - Develop client success stories and client win wires for Microsoft. That seems comprehensive. - Requirements: list after "Requirement". The text includes many bullet-like sentences. We need to extract each requirement. From "Requirement 12+ years B2B product/solution marketing experience with a strong focus on compelling, differentiated, and provocative messaging and positioning Have basic understanding of financial services (sub-verticals of banking, insurance, industry imperatives, personas, pain points, etc.) Preferred experience at a company with ARR > $300M, SaaS or IT consulting, cloud platform, healthcare SaaS Experience developing positioning and messaging for offering packages that serve multiple usecases, verticals, and enterprise markets Ability to master a sophisticated offering with multiple dimensions (including platform, services, and partnerships) and simplify into easily digestible yet uniquely differentiated value propositions A strong team player but still a self-starter who thrives in a fast-paced, high-growth start-up environment Ability to inspire cross-functional teams, tell compelling stories and present with confidence to a broad range of audiences A consistent record influencing a cross-functional and highly diverse distributed team to outcomes Experience working closely with delivery management, engineering, analytics, design, and other marketing capabilities (regional marketing, growth marketing, brand and content marketing) to develop, launch, and scale solutions Creative, resourceful, detail-oriented, and well-organized Track record of effectively advising senior stakeholders on product/solution positioning and priorities Outstanding verbal and written communication skills; very comfortable communicating to senior executives Highly effective analytics, listening, and critical thinking skills with deep commitment to understanding customer needs Strong project management and collaboration skills with the ability to balance shifting priorities and handle ongoing projects" We need to split into list items. Some are requirements, some are preferred? The heading "Requirement" then a list. We'll treat all as requirements. Let's create items: - 12+ years of B2B product/solution marketing experience with a strong focus on compelling, differentiated, and provocative messaging and positioning. - Basic understanding of financial services (sub‑verticals of banking, insurance, industry imperatives, personas, pain points, etc.). - Preferred experience at a company with ARR > $300M, SaaS or IT consulting, cloud platform, or healthcare SaaS. - Experience developing positioning and messaging for offering packages that serve multiple use cases, verticals, and enterprise markets. - Ability to master a sophisticated offering with multiple dimensions (platform, services, partnerships) and simplify into easily digestible yet uniquely differentiated value propositions. - Strong team player but also a self‑starter who thrives in a fast‑paced, high‑growth startup environment. - Ability to inspire cross‑functional teams, tell compelling stories, and present with confidence to a broad range of audiences. - Consistent record of influencing a cross‑functional, highly diverse distributed team to achieve outcomes. - Experience working closely with delivery management, engineering, analytics, design, and other marketing capabilities (regional marketing, growth marketing, brand and content marketing) to develop, launch, and scale solutions. - Creative, resourceful, detail‑oriented, and well‑organized. - Track record of effectively advising senior stakeholders on product/solution positioning and priorities. - Outstanding verbal and written communication skills; very comfortable communicating to senior executives. - Highly effective analytics, listening, and critical thinking skills with a deep commitment to understanding customer needs. - Strong project management and collaboration skills, with the ability to balance shifting priorities and handle ongoing projects. We could also include "Don’t meet every single requirement? ..." but that's encouragement, not a requirement; we can ignore or maybe include as a note but not required. Probably ignore. - Qualifications: Not separate; maybe we can combine Requirements and Qualifications? The instruction says use headings for Qualifications if content exists. The posting doesn't have a separate qualifications section besides requirements. Could we treat Requirements as Qualifications? But we already have Requirements heading. We could also have Skills heading for skills like communication, analytics, etc. But many of those are already in requirements. To avoid duplication, we could have Requirements and Skills separate: Requirements for experience/years, Skills for abilities. However the instruction says prefer few substantive sections over many thin ones. So maybe we combine Requirements and Skills into one Requirements section. But we need to follow headings list: we can include only those with real content. We have About the role, Responsibilities, Requirements (which includes experience, skills, etc.). Benefits, Pay sections exist. - Benefits: The posting includes "3Cloud Total Rewards Highlights Include:" with list of benefits. We need to extract each benefit as
  • under Benefits. List: - Flexible work location with a virtual first approach to work! - 401(K) with match up to 50% of your 6% contributions of eligible pay - Generous PTO providing a minimum of 15 days in addition to 9 paid company holidays and 2 floating personal days - Two medical plan options to allow you the choice to elect what works best for you! Option for vision and dental coverage - 100% employer paid coverage for life and disability insurance - Paid leave for birth parents and non-birth parents - Option for Healthcare FSA, HSA, and Dependent Care FSA - $67.00 monthly tech and home office allowance - Utilization and/or discretionary bonus eligibility based on role - Employee Assistance Program to help with everyday challenges We should keep the exact phrasing but maybe tidy. - Pay: The posting includes Base Salary Range $119,700—$179,600 USD and mentions discretionary/utilization bonus. So we need Pay section with that info. We can include: - Base Salary Range: $119,700 – $179,600 USD - Eligible for annual discretionary/utilization bonus based on role. We should not include filler like "It is not typical for offers to be made at or near the top of the range." That's substantive? It's extra detail about typical offers; we can include as a note. The instruction: preserve ALL substantive information; do not invent or summarize away detail. So we can include that sentence as part of Pay section. Thus Pay section could have a

    with that info. - Schedule: Not mentioned; no schedule info. So we omit Schedule section. - Also we might need to include a short

    for metadata like Job ID etc. Not needed. Now produce HTML fragment:

    About the role

    Director – Financial Services Marketing This role is responsible for developing – and telling – a story about an organization’s capabilities with regard to a financial services market focusing on insurance and banking. In this role you will work closely with Delivery and Alliances teams to create the financial services Azure GTM marketing strategy and coordination of execution with various resources within the organization.

    Responsibilities

    • Plan, orchestrate, and execute solution launches that accelerate sales, increase awareness of the 3Cloud brand, and drive demand.
    • Develop a keen understanding of each solution portfolio, buying offices/buyer journeys, and flagship clients to identify new market opportunities (white space, cross‑sells, etc.) and collaborate with the broader marketing team to drive growth.
    • Craft and optimize positioning and messaging (market, company, platform, competitive) to equip sales teams to close deals, support solution launches, and deploy across all market‑facing touchpoints (website, sales messages, SDR, content, etc.).
    • Foster a meaningful relationship with delivery leadership; maintain deep understanding of current services, solution offerings, and plans; lead creation, design, and enablement of demos; ensure all PMM work is guided by intimate solution knowledge.
    • Publish all solution offerings on channel marketplaces such as Azure Marketplace and Databricks Brick Builder.
    • Act as liaison with demand teams to ensure campaigns run successfully and generate top‑of‑funnel volume for the healthcare sales team.
    • Equip the sales team with enablement content (e.g., solution playbooks) to increase win rate and decrease sales
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