Director, Finance

Who We Are

Parenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing — sometimes all before noon. That's where we come in. Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond. We don't shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable. You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle. Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone.

How You Will Make An Impact

Frida is seeking a Director of Finance to join our team and be responsible for leading the company's forecasting, planning, reporting, and analysis. The ideal candidate will be a seasoned leader, have a strong financial acumen, excellent presentation skills, and a can-do attitude. Working across different departments within the company, the selected candidate will have an opportunity to own projects and initiatives that shape strategy and drive sustainable growth. The Director of Finance will thrive in a dynamic, fast-paced, and entrepreneurial environment.

Responsibilities

• Own the annual budgeting process and quarterly reforecasting cycles, coordinating submissions across all functions
• Maintain and continuously improve forecasting models, integrating top-down and bottom-up inputs
• Lead monthly Budget vs. Actual reviews with department heads to ensure effective expense management inter-departmentally
• Assist in the development of the long-term financial plan including revenue, margin, and cash flow projections
• Deliver monthly and quarterly financial reporting packages to senior leadership and the board, including variance analysis and management commentary
• Develop and track KPIs across P&L, working capital, and operational metrics
• Identify risks and opportunities versus plan; proactively surface actionable insights
• Support gross margin management, including COGS analysis, and cost bridge reporting
• Collaborate with Supply Chain and Operations on demand planning alignment and cost-out initiatives
• Lead forecasting and budgeting for related P&L line items (e.g. Fulfillment, Sourcing, Supply Chain)
• Manage Cost Tracking for dissemination to key parties across the Operations functions
• Lead and develop direct report(s), fostering a culture of rigor and continuous improvement, responsible for their development and career planning
• Partner with Accounting on close processes, ensuring alignment between actuals and forecast
• Partner with IT to drive automation and reporting efficiency initiatives

What You Will Need

• Bachelor’s degree in economics/finance/accounting or comparable
• 10+ years of related experience
• Strong people manager and developer of talent
• Extensive excel and analytical background
• Excellent written and verbal communication
• Strategic thinker with the ability to work in a fast-paced environment in which requirements & priorities change

Who You Will Work With

The Director of Finance will work closely with senior leadership, Operations, RD&E, IT, HR, Marketing and Accounting.

Our Ways of Working

• Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• We offer a comprehensive and thoughtfully designed benefits package to support our employees: Robust health benefits including: Comprehensive medical, vision, and dental plan optionsEmployer paid life insuranceSupplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and moreFSA & HSA401k matching up to 4% with immediate vestingGenerous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
• Pregnancy and parental leaveWeekly wellness programming in-officeDog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growthCompany-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts

EEO

Fridababy LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.