Director Federal Regional Accounts

About the role

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice. The Director, Federal Regional Accounts will lead customer engagement strategies and manage relationships with designated VISNs, select Military Treatment Facilities (MTFs), and other federal accounts to deliver profitable access, formulary inclusion, and guideline placement for Bayer brands. You will collaborate closely with field customer engagement Leadership, the National Director Federal Accounts, and market access teams to drive performance across VAMCs, MTFs, Indian Health Service clinics, and TRICARE through the Dynamic Shared Ownership (DSO) model in 90-day cycles. You will identify and pursue therapeutic Federal leaders at VISNs and MTFs, and serve as the regional pull-through lead working with Area General Managers(AGM’s) and selling squads to achieve measurable access and commercial outcomes.

Responsibilities

• Lead development and execution of VISN, VAMC and MTF engagement plans, including formulary, guideline, and contracting initiatives to secure product access;
• Execute regional customer account strategies and implement the Customer Segment plan using market and customer intelligence to drive access and formulary outcomes;
• Drive innovative, long-term access solutions while delivering on short-term brand performance metrics;
• Coordinate cross-functionally with Brand leads, Sales Leadership, HEOR, Medical, and pull-through teams to align resources and tactical execution;
• Build and maintain strategic relationships with senior customer decision makers across Pharmacy, Medical, and policy stakeholders to influence coverage and guideline decisions;
• Design and co-lead Mission Teams and DSO squads to address critical access challenges and accelerate pull-through performance;
• Analyze market dynamics, competitive trends, and customer intelligence to prioritize opportunities and inform strategy;
• Manage resource allocation and collaborate with procurement, finance, and field teams to support project execution and asset creation;