Director, External Communications

Acrisure · Grand Rapids, MI · 2 wk ago

Marketing$38/hrFull-time

About the role

Acrisure is seeking a Director, Corporate Communications to join our growing team. This role is responsible for developing and executing integrated communications strategies that strengthen Acrisure's reputation, support business objectives, and elevate the company's brand presence. The Director partners closely with executives, business leaders, and cross-functional stakeholders to deliver compelling communications across external channels.

The ideal candidate is a strategic communicator with exceptional storytelling skills, strong media relations experience, and the ability to translate complex business initiatives into meaningful messages that resonate with key audiences. This individual will play a critical role in supporting executive communications, corporate messaging, media engagement, thought leadership, social media strategy, and reputation management.

Responsibilities

Executive Communications
- Partner with senior leaders to develop speeches, presentations, talking points, and thought leadership content.
- Support executive visibility efforts through media opportunities, industry conferences, speaking engagements, and awards programs.
- Create executive briefing materials and communication plans for key business initiatives.
- Ensure executive communications are aligned with Acrisure's values, business priorities, and brand messaging.
Media Relations & Reputation Management
- Build and maintain relationships with industry, trade, regional, and national media.
- Identify proactive earned media opportunities that elevate Acrisure's brand and market position.
- Draft media materials including press releases, statements, briefing documents, and background materials.
- Monitor industry trends, competitive activity, and emerging issues that may impact company reputation.
- Support crisis and issues management communications planning and response efforts.
Social Media & Digital Communications
- Oversee enterprise social media strategies and content plans that strengthen awareness and engagement.
- Support executive and corporate thought leadership initiatives across LinkedIn and other relevant platforms.
- Monitor social media performance metrics and recommend optimizations.
- Coordinate digital communications efforts surrounding company news, events, and strategic announcements.
Content Strategy & Storytelling
- Develop compelling content that communicates Acrisure's vision, culture, achievements, and business impact.
- Lead creation of press releases, articles, blogs, executive communications, videos, and other communication assets.
- Collaborate with stakeholders across the organization to identify and promote meaningful stories.
- Ensure brand consistency across communication channels and audience touchpoints.
Leadership & Cross-Functional Partnership
- Manage and develop communications team members while fostering a culture of collaboration, accountability, and continuous improvement.
- Partner closely with Marketing, Human Resources, Legal, Operations, Investor Relations, and business leaders to align communication strategies.
- Coordinate relationships with external agencies, consultants, and vendors as needed.
- Contribute to the ongoing evolution of Acrisure's communications programs and best practices.

Requirements

Proven experience developing and executing corporate communications strategies.
Strong media relations experience and demonstrated success generating earned media coverage.
Exceptional writing, editing, presentation, and storytelling abilities.
Experience supporting executive communications and thought leadership initiatives.
Strong understanding of reputation management and crisis communications principles.
Experience managing social media and digital communication programs.
Ability to influence stakeholders and build relationships across all levels of the organization.
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Sound judgment, discretion, and professionalism when handling sensitive information.

Qualifications

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
10+ years of progressive experience in corporate communications, public relations, executive communications, or related disciplines.
Experience working within a complex corporate environment preferred.
Experience leading communications initiatives across multiple stakeholder groups preferred.
Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Benefits

At Acrisure, we offer a comprehensive suite of benefits and perks designed to support every dimension of your life, from health and finances to family and future.

Physical Wellness
- Comprehensive medical, dental, and vision insurance.
- Life and disability insurance.
- Fertility benefits.
- Wellness resources.
- Paid sick time.
Mental Wellness
- Generous paid time off and holidays.
- Employee Assistance Program (EAP).
- Complimentary Calm app subscription.
Financial Wellness
- Immediate vesting in a 401(k) plan.
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
- Commuter benefits.
- Employee discount programs.
Family Care
- Paid maternity leave and paid paternity leave (including for adoptive parents).
- Legal plan options.
- Pet insurance coverage.

This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.