Director, ESL Marketing

Lead the execution of marketing initiatives across NexCore Group’s senior living portfolio, translating enterprise marketing strategy into coordinated, high-impact programs that support occupancy growth and business objectives.

Responsibilities

• Lead the planning, coordination, and execution of integrated marketing initiatives across NexCore Group’s senior living portfolio.
• Translate enterprise marketing strategy into actionable marketing plans, timelines, and community-level initiatives.
• Ensure marketing initiatives are launched proactively and aligned with project milestones, operational priorities, and occupancy goals.
• Oversee execution across digital, print, social media, email, events, public relations, and local community marketing.
• Ensure marketing best practices are consistently implemented across all communities.
• Manage and track marketing budgets across the senior living portfolio.
• Partner with NexCore Marketing to optimize marketing spend and resource allocation across the portfolio.
• Identify opportunities to improve marketing efficiency and maximize return on investment.
• Prioritize marketing initiatives and resources based on occupancy performance, census trends, lease-up schedules, and business priorities.
• Manage multiple concurrent marketing initiatives across the portfolio, ensuring projects remain on schedule and stakeholders are aligned.
• In collaboration with the VP, Marketing and the SVP, Sales, adjust campaign strategies in real time to address underperforming communities.
• Lead marketing planning for new developments, pre-openings, grand openings, lease-ups, acquisitions, and stabilized communities.
• Partner closely with ESL Operations, Sales leadership, and Executive teams to align marketing with business needs.
• Collaborate with the NexCore Marketing team (brand, digital, analytics) to ensure consistency and leverage shared services.
• Partner with Sales leadership and on-site teams to develop marketing initiatives and tools that support lead generation, tours, and occupancy growth.
• Manage relationships with external agencies and vendors, ensuring work is delivered on time, within budget, and aligned with business objectives.
• Ensure deliverables meet brand standards, project timelines, and performance expectations.
• Monitor vendor output and escalate performance issues as needed.
• Monitor marketing performance through key metrics including lead generation, conversion rates, occupancy impact, and marketing ROI.
• Partner with analytics resources to evaluate campaign effectiveness and identify opportunities for optimization.
• Continuously refine marketing initiatives based on performance data, market trends, and community feedback.
• Leverage market data, competitive insights, and campaign performance to recommend tactical optimizations that improve occupancy and marketing effectiveness.
• Ensure all marketing materials and communications adhere to brand standards and messaging guidelines, maintaining consistency in marketing execution across all senior living communities.
• Support implementation of brand updates and campaign rollouts.
• Balance brand consistency with localized marketing strategies that reflect each community's unique market and competitive environment.

Requirements

• 7+ years of progressive marketing experience, preferably in senior living, multifamily, hospitality, healthcare, and other real estate multi-site environments.
• Strong understanding of senior living or multifamily marketing, including occupancy management, lease-up strategy, competitive positioning, and portfolio marketing.
• Demonstrated ability to manage multiple projects and priorities simultaneously in a fast-paced environment.
• Experience managing marketing budgets and optimizing investments based on business performance.
• Strong collaboration experience with Sales, Operations, and executive stakeholders.
• Experience managing agencies, vendors, and cross-functional marketing execution.
• Proficiency with CRM platforms, marketing automation, digital marketing tools, and performance reporting.
• Excellent project management, communication, organizational, and relationship-building skills.
• Ability to travel periodically to Experience Senior Living communities for site visits, project support, grand openings, and team collaboration.

Benefits

• Medical, Dental, Vision
• 401K
• FSA, HSA
• Commuter Benefits
• Employee Assistance Program
• Life Insurance (employee and dependents)
• Short-term disability (STD)
• Long-term disability (LTD)
• Accidental death & dismemberment (AD&D)
• Vacation days, sick days

Pay

$125,000 - $155,000 / year

Eligible for discretionary performance bonus.