Director, Direct-to-Consumer (DTC) - Hybrid

About the role

Driven by a bold pursuit of science and fueled by an unwavering commitment to patients, Sun Pharma is a leading global pharmaceutical company providing high-quality medicines trusted by healthcare professionals and patients. As part of our mission to Reach People and Touch Lives, we deliver innovative medicines, generics, and consumer healthcare products that improve the lives of millions of people. With a broadly diversified portfolio of products spanning multiple therapeutic areas, we improve access to effective, affordable treatments that promote better health and well-being.

The Director of Direct-to-Consumer (DTC) is responsible for driving profitable growth across the company’s DTC and e-commerce channels. This role owns channel strategy, business performance, consumer acquisition and retention, and overall P&L accountability. The Director leads a high-performing team and partners cross-functionally to deliver sustainable revenue growth, strengthen consumer engagement, and enhance the digital customer experience.

Responsibilities

• Own the DTC and e-commerce channel P&Ls, including revenue, profitability, marketing investments, and operating expenses.
• Develop and execute annual and long-term growth strategies that deliver sales, profit, market share, and customer acquisition objectives.
• Lead forecasting, budgeting, and resource allocation in partnership with Finance and senior leadership.
• Drive sales growth through acquisition, conversion, retention, and customer lifetime value strategies.
• Oversee demand-generation initiatives across paid media, CRM, content, and performance marketing programs.
• Develop and manage promotional, pricing, merchandising, and assortment strategies to maximize revenue and profitability.
• Lead commercial planning for product launches, seasonal campaigns, bundles, subscriptions, and other growth initiatives.
• Establish and monitor key business performance metrics, translating data into action plans.
• Champion testing, experimentation, and continuous optimization across the consumer journey.
• Lead, coach, and develop a high-performing team.
• Serve as the primary business owner for DTC and e-commerce, aligning cross-functional teams around priorities.
• Manage external agencies, technology partners, and vendors to drive performance and ROI.
• Ensure a best-in-class customer experience across all digital touchpoints.
• Monitor market trends, competitive activity, and consumer behavior to identify growth opportunities.
• Ensure compliance with legal, regulatory, privacy, and platform requirements.
• Travel up to 25% and between Sun sites as defined by business needs.

Requirements

• Bachelor’s degree in Business, Marketing, E-Commerce, or related field; MBA preferred.
• 10+ years of leadership experience in DTC, e-commerce, digital commerce, marketing, or commercial management.
• Proven track record of owning and managing a business or channel P&L.
• Demonstrated success driving growth through DTC websites and major e-commerce platforms.
• Experience leading, developing, and motivating high-performing teams.
• Strong understanding of e-commerce analytics, performance marketing, CRM, merchandising, pricing, and retention strategies.
• Exceptional financial, analytical, strategic planning, and decision-making skills.
• Strong cross-functional leadership, communication, and stakeholder management skills.

Pay

The presently-anticipated base compensation pay range for this position is $202,000 to $247,000. Actual base compensation may vary based on a number of factors, including but not limited to geographical location and experience. In addition, this position is part of the Annual Performance Bonus Plan.

Benefits

• Medical, dental, and vision coverage
• Life insurance
• Disability insurance
• 401(k) savings plan
• Flexible spending accounts
• Employee assistance program
• Paid time off benefits, including vacation and sick time