Jobs · Marketing

Director, Digital/Technical Product Management - Digital Commerce

USAA · San Antonio, TX · 1 mo ago
Marketing$143k–$274k/yrFull-time

The Opportunity

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site four days per week.

Director, Digital/Technical Product Management – Digital Commerce

  • Combines strategic vision with relentless execution
  • Redefines customer experiences, challenges conventional approaches, builds cross-functional alignment
  • Creates digital experiences that accelerate acquisition, deepen engagement, advance business outcomes
  • Orchestrates product management, design, engineering, analytics, experimentation, and emerging technologies into a scalable digital growth engine

Property & Casualty (P&C) Digital Sales Function Summary

  • Transforms how millions of current and prospective members discover, engage with, and join one of the nation's most trusted brands
  • Owns the digital products and experiences that sit at the convergence of brand, marketing, and acquisition
  • Crafts seamless, data-driven journeys that turn interest into membership while advancing USAA's mission of serving military members and their families
  • Helps shape how AI-powered discovery, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), intelligent agents, conversational interfaces, and AI-enabled quote and bind experiences redefine digital commerce and acquisition

What You'll Do

  • Attracts, selects, and develops a Digital / Technology Product Management team
  • Manages day-to-day activities of the P&C Digital / Technology product management team or actively manages resources to ensure optimal efficiency and effective delivery
  • Responsible for P&C end-to-end technology and digital product management activities for a product portfolio, or product line or group, or a major market segment or 'vertical' market
  • Sets new Digital / Technology product strategies and leads team to define product strategy for a P&C product portfolio and oversees the development, analysis, and alignment of product strategy and roadmaps
  • Applies product management expertise in state-of-the-art digital and technology domains
  • Improves the P&C business outcomes of the team by injecting strategic and innovative thinking in digital and technology product and service solutions
  • Guides teams in implementing data-driven methodologies across multiple channels, including emerging technology and mobility, to optimize end user experiences to drive KPI/KRIs
  • Guides team in developing best-in-class practices, tools, and processes to collect data, member feedback, derive insights, and inform product decisions
  • Leads team to effectively manage ambiguity, and influence others to drive clarity, solutions, and execution plan among team and stakeholders
  • Collaborates with and influences senior leaders, Digital or Technology product managers, developers, vendors, designers and other stakeholders to ensure successful product strategies and product/feature launches

What You Have

  • Bachelor's degree; OR 4 years of relevant education and/or experience
  • 8 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing
  • 3 years of direct team leadership
  • Demonstrated ability to think strategically, communicate effectively, and leverage and influence leadership and cross-functional teams to develop and execute product strategy
  • Solid business acumen combined with strong technical and customer experience foundations
  • Knowledge of Technology/Digital products and/or emerging technology platforms, applications, data analysis and research techniques, and standards
  • Demonstrated ability to work in an Agile, Lean Product Development and Lean Portfolio Management environment
  • Knowledge of digital and technology strategy and delivery as it relates to Experience Design concepts and Human Centered Design concepts, roadmap development, journey mapping, competitive analysis and research, and situation analysis methods
  • Ability to excel in a dynamic environment with shifting priorities and a high degree of independence

Experience

  • Experience leading digital commerce or digital product organizations within insurance, financial services, retail, travel, telecommunications, healthcare, or other large-scale consumer digital businesses is highly preferred
  • Proven experience leading digital commerce, digital acquisition, or customer conversion initiatives for consumer-facing digital experiences
  • Deep understanding of digital sales funnels, customer journey optimization, and conversion rate optimization (CRO)
  • Experience partnering with UX, UI, content strategy, and research teams
  • Experience leading customer journey mapping and service design initiatives across digital and assisted channels
  • Significant experience defining product KPIs and using data to prioritize investments and measure success
  • Experience in AI-enabled customer experiences, conversational interfaces, personalization, recommendation engines, and emerging agentic AI capabilities

What Sets You Apart

  • Excellent executive communication and storytelling skills
  • Strong strategic thinking balanced with a bias toward execution and delivering measurable business outcomes
  • Exceptional ability to influence Marketing, Product, Technology, Design, Analytics, and Operations without direct authority

Compensation

The salary range for this position is: $143,320 - $273,930.

Benefits

  • Comprehensive medical, dental and vision plans
  • 401(k)
  • Pension
  • Life insurance
  • Parental benefits
  • Adoption assistance
  • Paid time off program with paid holidays plus 16 paid volunteer hours
  • Variety of wellness programs
  • Career path planning and continuing education

USAA is an Equal Opportunity Employer

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