Director Digital Products

Location: Juneau, AK · Onsite · Full Time · Shift 1 · Travel: 0–10% · Direct Reports: Yes · Visa Sponsorship: Not eligible · Relocation: Domestic assistance available

About the role

Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park—a welcoming greenspace open to all. Reporting to the GM, Digital Product and Experiences, the Director, Digital Product Management leads the Digital Product Team including portfolio strategy, roadmaps, delivery, outcomes and optimization across Harley-Davidson digital products. The role sets product vision and priorities, strengthens the product operating model and culture, and leads cross-functional delivery across web, mobile app, connected product and business marketing technology capabilities.

Responsibilities

• Define and communicate the digital product portfolio vision, strategy and multi-year roadmaps, connecting customer needs and enterprise priorities to measurable outcomes.
• Lead portfolio planning, prioritization and delivery across H-D.com, the H-D App, connected product experiences and business marketing technology products.
• Establish outcome-based product KPIs and use performance data, customer insight, experimentation and post-launch analysis to guide investment and optimization decisions.
• Own the product operating model and strengthen product management culture, including discovery, prioritization, roadmap discipline, agile ways of working and accountability for results.
• Lead, coach and develop a high-performing organization of product managers, product owners and product delivery professionals.
• Partner with Experience & Design, Software Engineering, Digital Marketing, eCommerce, Analytics, Commercial, Marketing, Finance, BST, dealers and suppliers to bring priority experiences to market.
• Build financial and business discipline into portfolio choices, budgets, vendor management and investment recommendations.
• Drive product marketing strategy and go-to-market readiness so launches have clear audiences, value propositions, adoption plans, measures of success and post-launch optimization.
• Champion continuous discovery and validation through customer research, analytics, concept testing, prototypes, A/B testing, pilots and market feedback.
• Identify portfolio dependencies, trade-offs and risks; provide clear recommendations and timely escalation to senior leadership.
• Create an environment of customer obsession, speed, learning and accountability while balancing experience quality, business value, cost, timing, privacy, security and technical sustainability.

Requirements

• 10+ years of progressive experience in digital product management, product strategy or related digital leadership roles.
• 5+ years of direct product management experience launching and optimizing customer-facing digital products.
• 5+ years leading product management teams and developing product managers and product owners.
• Demonstrated success defining product vision, portfolio strategy, roadmaps, priorities and outcome-based KPIs.
• Experience leading digital products across web, mobile applications, connected experiences, commerce, marketing technology or comparable omnichannel environments.
• Strong business and financial acumen, with experience connecting product investments to customer, operational and commercial outcomes.
• Fluency in customer discovery, user-centered design, analytics, experimentation, agile product development and go-to-market practices.
• Ability to influence senior leaders and align diverse stakeholders when priorities, decision rights and trade-offs are complex.
• Excellent analytical, written and verbal communication skills, with the ability to translate complexity into clear decisions and action.
• A demonstrated history of accountability, talent development and performance delivery.
• Bachelor’s degree from an accredited institution; MBA or other advanced degree preferred.
• Familiarity with product planning, roadmapping, analytics, experimentation and agile delivery tools.

Measures of success

• Clarity and adoption of portfolio strategy, product roadmaps, priorities and decision rights.
• Reliable delivery of priority products and launches with effective cross-functional readiness.
• Measurable improvement in product adoption, engagement, conversion, dealer interaction, loyalty and other approved business outcomes.
• Consistent use of customer insight, analytics and experimentation to validate decisions and optimize products.
• Improved product management capability, team health, role clarity and accountability.
• Effective management of portfolio investment, suppliers, risks and dependencies.

Pay

Pay range: $171,800 – $274,700 (national average; actual pay depends on geographic location and experience).

Benefits

• Annual bonus programs
• Health insurance benefits
• 401(k) program
• Onsite fitness centers and employee stores
• Employee discounts on products and accessories