Director, Digital Merchandising � PINK Intimates

BUILD

Build Vision and Enable
Drive growth and productivity across digital channels.
Bring the merchandise assortment strategy to life within the digital channel, supporting both pre-season planning for Spring/Summer 2027 and in-season optimization to deliver Holiday 2026 results, including Cyber Week.
Oversee the overall website experience, including site content, navigation, analytics, and performance.
Influence product projection, presentation, and the overall customer experience across the website.
Provide leadership and guidance in the development of digital business concepts, strategies, planning, implementation, and cross-functional coordination.
Build and maintain productive partnerships with cross-functional teams, internal stakeholders, external vendors, and other business resources.
Influence the development of a connected digital customer experience that supports the broader omnichannel strategy, with a focus on strengthening connections between the website, mobile app, social platforms, and digital advertising.
Monitor industry trends, customer behavior, and competitive positioning to maintain awareness of emerging opportunities and best practices.
Identify gaps in the website and customer experience and advocate for new capabilities and improvements that support business objectives and drive results.

RUN

Run
Deliver
Ensure customers receive an exceptional and consistent experience throughout the website.
Identify and understand customer preferences, shopping behaviors, site-navigation patterns, and key factors that influence conversion.
Maintain consistent digital-store standards across all merchandise categories, including concepts, ideas, presentations, and page layouts.
Provide oversight of website content management, including site messaging and standards related to merchandising, creative content, and navigation.
Influence and provide leadership to cross-functional partners, including Marketing, Finance, Category Merchaging, Planning, Digital Platform, and Operations teams.
Prioritize Test & Learn initiatives that affect digital operations and the customer experience.
Lead and support the team in achieving corporate goals while overseeing recruitment, employee development, performance management, and overall team effectiveness.
Provide leadership and oversight for two direct reports and two dotted-line reports.

RESULTS

Analytic, Insights, and Performance
Oversee website analytics, customer behavior metrics, key performance indicators (KPIs), and overall digital performance.
Leverage data and customer insights to identify opportunities, implement data-driven improvements, and measure program success over time.
Analyze current and projected return on investment (ROI) for digital initiatives to support long-term business planning and determine required resources and assets.
Continuously gather customer and market insights to identify opportunities that improve website performance and business results.
Conduct frequent internal and external website evaluations to identify opportunities and ensure an optimal customer experience.
Regularly communicate digital strategies, performance results, business insights, and recommendations to senior leadership and the broader organization.
Leverage customer insights and feedback from the Customer Care Center, customer surveys, and other available feedback channels to guide website and customer-experience improvements.
Serve as a key contributor in business meetings by providing strategic insights, performance updates, recommendations, and digital expertise.