Director, Digital Merchandising – Intimates [AQ-11181]

About the role

Aquent is partnering with a leading global brand at the forefront of digital commerce to find exceptional talent. This organization is dedicated to creating an unparalleled online shopping experience, driving innovation, and achieving significant market impact through strategic digital initiatives. Join a team that values creativity, data-driven decisions, and a seamless customer journey, where your contributions will directly shape the future of their digital presence.

This is an incredible opportunity for a visionary leader passionate about shaping the digital landscape and driving significant growth. You’ll influence strategy, customer experience, and financial performance for a beloved brand, translating merchandise strategy into engaging online experiences and fostering effortless shopping for millions of customers.

Responsibilities

• Drive growth and productivity across all digital channels, ensuring the digital expression of the brand’s merchandise assortment strategy.
• Lead the development of concepts, strategies, planning, implementation, and coordination for the digital business, from pre-season to in-season optimization.
• Influence the projection, presentation, and overall customer experience for the entire website, ensuring alignment with strategic objectives.
• Build and maintain productive partnerships with cross-functional areas, internal stakeholders, external vendors, and resources.
• Influence the evolution of the digital customer experience, supporting a full omnichannel approach by creating seamless links between various digital platforms.
• Monitor industry trends in customer behavior and competitive positioning to maintain ongoing awareness and inform strategic decisions.
• Identify site and customer experience gaps, advocating for new capabilities and improvements to achieve business results.
• Ensure an exceptional customer experience through the website by understanding customer needs, shopping behaviors, and navigation patterns that drive conversion.
• Maintain consistency of digital store standards across all categories, encompassing concepts, ideas, and layouts.
• Oversee site content management, including responsibility for site messaging and standards for merchandising, creative, and navigation.
• Play a leadership role and influence key cross-functional partners, including Marketing, Finance, Category Merchants, Planners, Platform teams, and Operations.
• Prioritize Test & Learn initiatives that impact digital operations, fostering a culture of continuous improvement.
• Support the team in achieving corporate goals, including overseeing recruitment, development, and performance management for direct and dotted-line reports.
• Take ownership of site analytics, customer behavior insights, and key performance indicators (KPIs).
• Leverage data and insights to implement data-driven changes and improvements in overall programs, continuously monitoring success over time.
• Analyze current and projected Return on Investments (ROIs) for all initiatives to support long-term planning for the digital business and required assets.
• Continuously acquire customer and market insights to drive ongoing site performance improvements.
• Conduct frequent internal and external evaluations of the site to ensure an optimal customer experience.
• Communicate strategies and results to the broader business and senior leadership on a regular basis.
• Utilize insights from customer care centers, surveys, and other customer feedback channels to inform decision-making.
• Serve as a key contributor in all business meetings, providing valuable strategic input.

Requirements

• Proven leadership experience in digital merchandising, with a focus on driving significant top-line and bottom-line growth.
• Expertise in developing and executing digital commerce strategies for specific merchandise categories.
• Strong analytical skills with the ability to leverage data and insights to make informed business decisions and monitor performance.
• Demonstrated ability to manage day-to-day operations and analytics for digital site and app experiences.
• In-depth understanding of product categories and market trends, particularly during peak selling seasons.
• Experience building and maintaining productive partnerships with diverse cross-functional teams (e.g., Merchandising, Planning, Creative, Marketing, Operations, Customer Care).
• A holistic view of the digital site experience, with a focus on optimizing customer journeys and conversion.
• Experience in site content management, including messaging, creative standards, and navigation.
• Ability to influence and lead cross-functional partners to achieve shared goals.
• Experience with Test & Learn initiatives and their prioritization in a digital operations context.
• Demonstrated ability to support and develop a team, including recruitment and performance management.
• Excellent communication skills, capable of articulating strategies and results to various stakeholders, including senior leadership.

Benefits

Eligible talent get access to amazing benefits, including:

• Subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a match.
• Free online training through Aquent Gymnasium.