Director, Digital Insurance Platform (GTM & Product Engineering)

Duties & Responsibilities

• Own the end-to-end digital insurance platform including quoting, binding, payment, and customer experience
• Lead platform architecture, system integrations, workflows, and data strategy
• Drive UX/UI design and continuous optimization to improve conversion and reduce friction
• Oversee development teams and vendors to deliver scalable, high-performing solutions

Go-to-Market Strategy & Execution

• Develop and execute comprehensive GTM strategies aligned to growth and revenue goals
• Define target segments, positioning, pricing strategy, and channel approach
• Lead cross-channel execution including digital acquisition, partnerships, and distribution

Growth & Performance Management

• Own core performance metrics including conversion rates, CAC, and revenue growth
• Establish KPI frameworks and dashboards to monitor funnel performance
• Continuously optimize acquisition, conversion, and retention through data-driven insights

Market & Competitive Intelligence

• Conduct ongoing market research and competitive analysis to inform strategy
• Identify emerging trends, customer needs, and opportunities for differentiation

Cross-Functional Leadership

• Align engineering, product, marketing, underwriting, and operations around a unified strategy
• Drive execution across teams with clear prioritization, timelines, and accountability
• Act as the central decision-maker balancing growth, compliance, and technical constraints

Background & Experience

• 8–15+ years of experience in P&C personal lines insurance products with focus on digital products, Insurtech, e-commerce, or related fields.
• Proven track record of owning and scaling a revenue-generating digital platform or funnel from product management, customer journey design, sales & marketing and conversion optimization
• Demonstrated success in developing and executing GTM strategies in a digital environment
• Experience working with engineering teams on platform architecture, APIs, and integrations
• Strong analytical mindset with experience using data to drive decisions and performance improvements
• Able to lead cross-functional teams and operate effectively in a fast-paced, high-growth environment