Director, Digital Health & Wellness

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

About the role

• Develop and lead digital and social strategies that connect audience needs with client business and communications objectives while navigating healthcare regulatory requirements.
• Translate healthcare insights, audience behaviors, social listening and digital performance into actionable strategies that inform content, channel and engagement approaches.
• Develop integrated strategies across social, content and web experiences, helping create cohesive user journeys and consistent brand experiences across digital touchpoints.
• Lead social audits, competitive analyses and trend research to identify audience behaviors, emerging opportunities and areas for differentiation.
• Serve as a trusted digital advisor to clients, leading strategic discussions, presenting recommendations and helping teams navigate evolving platforms, technologies and regulatory considerations.
• Partner across creative, paid media, analytics, web, UX and account teams to develop cohesive digital programs and ensure strategies translate effectively across channels.
• Mentor and develop junior strategists while fostering a collaborative environment where people can learn, grow and do their best work.
• Identify opportunities to expand client engagements, contribute to new business and help strengthen Zeno's Digital Health & Wellness capabilities through emerging trends, tools and best practices.

Requirements

• 6+ years of experience in digital strategy, social strategy, digital communications or related fields, preferably within healthcare, biotech or another regulated industry.
• Experience developing and leading digital and social strategies for healthcare, consumer health, biotech or other regulated brands.
• Strong understanding of healthcare communications and relevant regulatory processes, including MLR review, FDA guidelines and direct-to-patient communications.
• Strong understanding of social media, content and website strategy, with experience connecting digital channels across the audience journey.