Director, Digital Growth Marketing

ThoughtSpot is seeking a hands-on, player-coach Director of Digital Growth Marketing to lead our digital growth programs across paid media, organic search, and key conversion paths. This role involves setting direction, staying close to execution, and driving measurable results across digital channels.

Responsibilities

• Lead ThoughtSpot’s digital growth programs across paid media, organic search, and key conversion paths.
• Directly manage the paid media agency, including planning, execution oversight, performance management, budget alignment, and optimization across search, paid social, display, video, and other acquisition channels.
• Manage and support the team member overseeing the organic search agency, ensuring alignment to business priorities, clear execution, and visibility into performance.
• Set direction on channel investment, budget allocation, and performance priorities across digital programs.
• Partner with product marketing, integrated marketing, sales, web, and regional marketing teams to align digital execution with campaign priorities, GTM motions, and product launches.
• Improve digital conversion journeys by aligning audience strategy, messaging, content, landing pages, and funnel follow-through.
• Oversee organic search performance to support broader traffic, conversion, and pipeline goals.
• Strengthen measurement across digital programs, including campaign tracking, reporting consistency, attribution inputs, and lead quality visibility.
• Translate performance data into clear insights and recommendations, reporting on spend efficiency, conversion performance, lead quality, and pipeline contribution.
• Identify opportunities to improve channel performance and growth based on data, market signals, and business priorities.
• Partner with design and marketing teams to use AI tools for prototyping, iterating, and improving performance creative, and bring forward new ideas for AI-driven digital execution and growth.

Requirements

• Significant experience in digital or growth marketing, ideally in B2B SaaS or a high-growth technology company.
• Deep expertise across paid social, paid search, display, and video.
• Strong understanding of organic search and its contribution to traffic, conversion, and pipeline growth.
• Experience managing paid media agencies directly, with a strong handle on strategy, execution, communication, and budget discipline.
• Strong analytical skills and confidence using performance data to make decisions, identify tradeoffs, and guide investment.
• Experience working cross-functionally with marketing, sales, web, and creative teams.
• Strong understanding of digital conversion strategy, landing page alignment, campaign tracking, SEO, and measurement fundamentals.
• Ability to manage budgets and forecasts carefully while adapting quickly to changing performance trends.
• An AI-forward mindset, with the ability to apply AI tools and workflows to improve speed, execution quality, creative iteration, and campaign performance.
• Strong communication and project management skills.
• Comfort operating in a fast-moving environment with a high bar for execution.

AI Mindset for All Spotters

• Demonstrate AI literacy and workflow integration, including the ability to:
  • Comfortably and confidently integrate artificial intelligence into daily workflows to increase productivity and quality.
  • Leverage AI tools (industry-leading LLMs) to automate routine tasks and improve work quality.
  • Use AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
  • Write effective prompts to get accurate and creative results from AI tools.
• Exemplify key traits such as curiosity in exploring new AI tools, adaptability to learn and implement emerging AI technologies, and critical thinking to discern when AI or human judgment is necessary.
• Experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover insights.

Schedule

Hybrid work schedule: in-office 3 days per week.

Pay

• 164,500 - 235,000 USD per year (US - Mountain View)
• 148,050 - 211,500 USD per year (US - Chicago)

About ThoughtSpot

The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. ThoughtSpot is designed for every business user while handling the most complex, large-scale data. We believe the world works better when everyone has access to facts, fostering a data-driven culture.

At ThoughtSpot, diverse teams build better products. We welcome different backgrounds, identities, and experiences, creating a respectful culture that pushes norms to deliver world-class products. Our core values include Trust, Customer Obsession, Innovation, and Intensity.