Director, Digital Activation, Strategy and Operations (DASO)

About the role

This leader will own digital growth measurement, activation strategy, and operational rigor across global marketing initiatives. The role will partner closely with executive stakeholders, marketing leadership, and cross-functional teams to turn data into actionable insights that improve funnel performance and revenue impact. It will also shape the systems, governance, and team structure needed to scale a high-performing digital marketing function.

The ideal candidate will bring a strong mix of strategic thinking, analytics fluency, and hands-on digital marketing expertise, with particular depth in enterprise B2B SaaS environments. This position will guide channel optimization, executive reporting, and campaign operations while helping the organization sharpen discovery, engagement, and marketing efficiency at scale. The role also includes leadership responsibilities for mentoring a team and fostering a culture of collaboration and data-driven decision-making.

Responsibilities

• Lead growth analytics and performance measurement for global growth marketing
• Optimize account-based funnel metrics for engagement and revenue impact
• Develop and maintain executive dashboards using advanced analytics tools
• Direct AEO and SEO strategies, including content discovery and technical site health
• Manage programmatic content syndication and budget allocation
• Establish global email governance for growth campaigns
• Build and mentor a high-performing team, fostering collaboration and data rigor

Qualifications

• 8–10+ years in digital growth marketing or strategy in enterprise B2B SaaS
• Expert in GA4, CRM/BI platforms, and account-based marketing
• Strong knowledge of SEO and AEO strategies
• Experience with programmatic content syndication and vendor management
• Demonstrated strategic leadership with a collaborative mindset
• Effective communicator capable of simplifying complex data for executives

Benefits

• Remote or hybrid work option
• Professional development opportunities
• Mentorship from senior leadership
• Access to cutting-edge marketing tools and resources
• Collaborative work culture with a focus on experimentation

Location: Remote – US based candidates only, no visa sponsorship available

Compensation: $183,000 – $222,000 annually