Director, Developer Strategy Lead

About the role

GitHub's Integrated Marketing team is seeking a developer audience marketing lead, content strategist, and key growth marketing motion leader. This role is perfect for someone who excels at blending storytelling, product insights, and measurable impact.

Responsibilities

• Lead GitHub's developer content strategy across awareness, consideration, and adoption, including briefs, timelines, and editorial planning.
• Create and edit content that meets a high quality standard and focuses on topics developers care about.
• Translate developer insights and product telemetry into actionable messaging, content themes, and campaigns that drive activation and retention.
• Partner with Product and PMM to align positioning, messaging, and campaigns designed to sustain product engagement.
• Work with Lifecycle to build onboarding, nurture, and reactivation email series.
• Build content strategy to support paid media and creative execution.
• Define and measure success by analyzing KPIs across campaigns, products, and revenue outcomes.
• Identify patterns in developer engagement and behavior to refine strategy and improve how developers interact with products over time.
• Present findings and recommendations to stakeholders, including senior leadership, to inform decision-making.
• Guide how campaign assets come to life across channels (web, lifecycle, paid media, events), ensuring consistency and relevance.
• Act as a quality bar for how campaigns show up to developers—flagging when messaging feels overly promotional, abstract, or disconnected from real usage.

Qualifications

• 10+ years experience in content writing, content design, journalism, or related field, or a Bachelor's Degree in English, Writing, Literature, Journalism, Communications, Marketing, Philosophy, or related field AND 8+ years experience in content writing, content design, journalism, or related field.
• 3+ years experience leading cross-functional projects with multiple stakeholders/teams (e.g., Developer Relations, Product Marketing, Communications, Executive Communications, Demand Generation) or establishing processes in cross-functional projects.
• Background in Developer Relations, technical writing, or developer content creation.

Compensation

The base salary range for this job is USD $97,400.00 - USD $258,600.00 /Yr. These pay ranges are intended to cover roles based across the United States. An individual's base pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.