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Jobs · Marketing · New York

Director, Dermatology Consumer Marketing

Regeneron · Sleepy Hollow, NY · Yesterday
On-siteMarketing$183k–$305k/yrFull-time

Build our future together in a dynamic healthcare, media, and technology landscape. This role shapes and executes consumer marketing strategy for Atopic Dermatitis (eczema), driving integrated, omnichannel engagement to educate, activate, and retain patients while accelerating brand growth.

About the role

This leader will oversee the full consumer ecosystem—media, digital experiences, CRM, social, influencer, content, in-office materials, and emerging touchpoints—across the entire patient journey. Responsibilities include leveraging evolving consumer behaviors, AI-enabled marketing, and innovative engagement approaches to create differentiated experiences and improve marketing effectiveness. The role directly manages a team of consumer marketers, fostering a culture of accountability, collaboration, and continuous learning.

Responsibilities

  • Lead the development and execution of integrated consumer marketing strategies for Atopic Dermatitis to support brand objectives and drive patient engagement, education, and activation.
  • Own the consumer marketing ecosystem across media, digital, social, influencer, CRM, content, websites, and emerging engagement platforms.
  • Drive indication-level strategic planning and creative development, ensuring executional excellence across the consumer journey.
  • Partner with media agencies to develop, optimize, and measure omnichannel media strategies spanning traditional and digital channels.
  • Leverage consumer insights, analytics, market research, and business performance data to identify opportunities and optimize marketing investments.
  • Develop consumer experience strategies to improve discoverability, engagement, and conversion in evolving search environments and AI-powered ecosystems.
  • Manage CRM and personalization strategies to deepen consumer relationships and improve engagement across the patient journey.
  • Identify, evaluate, and pilot emerging marketing technologies and AI-enabled capabilities to enhance effectiveness and patient experience.
  • Oversee agency management, budget stewardship, and operational excellence to deliver high-quality initiatives on time and within budget.
  • Collaborate with HCP Marketing, Medical Affairs, Market Research, Analytics, Patient Services, PR, Legal, Regulatory, and Alliance partners to deliver aligned customer experiences.
  • Lead, coach, and develop a high-performing team while fostering a culture of innovation and continuous improvement.
  • Serve as a consumer marketing thought leader across the Dermatology franchise, sharing best practices and scalable capabilities.
  • Partner across Dermatology brands to identify opportunities for consistency and adoption of innovative marketing approaches.
  • Ensure compliance with corporate, legal, regulatory, and industry requirements for all strategies, tactics, and materials.

Requirements

  • 12+ years of progressive consumer marketing, brand marketing, digital marketing, or related commercial experience in pharmaceutical marketing, including leadership of integrated marketing strategies.
  • 5+ years of people leadership experience with demonstrated success developing high-performing teams and future leaders.
  • Pharmaceutical, biotech, healthcare, or highly regulated industry experience required.
  • Expertise in direct-to-consumer marketing, digital transformation, omnichannel engagement, and marketing innovation.
  • Dermatology, Immunology, or specialty biologics experience preferred.
  • Experience operating within alliance or co-promote partnerships preferred.
  • Bachelor’s degree required; MBA or advanced degree preferred.

Benefits

Regeneron offers a competitive and comprehensive total rewards package, which may include:

  • Annual bonuses or other incentive plans.
  • Equity awards.
  • Pension or retirement benefits, including a 401(k) company match.
  • Health and wellness programs, fitness centers, and insurance benefits (e.g., medical, dental, vision, life, and disability).
  • Paid time off and family support benefits.

Pay

Salary Range (annually): $183,100.00 - $305,200.00.

Schedule

Office-based in Sleepy Hollow, NY for 4 days a week with 15% travel expected.

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