Director, Demand Partnerships

New Partnership Development

Proactively source and open new demand relationships with DSPs and independent trading desks across North America and key global markets.
Build and manage a structured pipeline of prospective demand partners, moving opportunities efficiently from initial outreach through contract execution and first campaign activation.
Lead all aspects of commercial negotiation, including deal structuring, pricing strategy, and contractual terms, in close partnership with legal and finance stakeholders.
Represent COOL at industry conferences, trade events, and client-facing engagements as a credible and compelling voice in programmatic advertising.

Strategic Growth & Revenue

Own and deliver against a net-new demand revenue target on a quarterly and annual basis, with clear accountability for pipeline generation and deal closure.
Develop and execute go-to-market strategies that align COOL's inventory proposition with the specific buying priorities and performance objectives of prospective demand partners.
Leverage proof-of-concept deal frameworks — including private marketplace deals and curated deal structures — to demonstrate measurable value and accelerate partner adoption.
Translate market intelligence and buyer feedback into actionable product and positioning insights for internal stakeholders.
Collaborate cross-functionally with yield, product, and ad operations teams to ensure seamless onboarding and partner satisfaction post-deal.