Director, Demand Generation

Mediaocean provides end-to-end software and AI for advertising, making content more accessible around the world. Our vision is a perpetually thriving media industry where marketing drives sustainable growth for the global economy. With over $200 billion in annualized ad spend running through its platforms, the company supports 100,000 users across the globe.

About the role

The Demand Generation Director will report to the Head of Growth Marketing and work closely with Sales, Product Marketing, Communications, and Content teams to orchestrate full-funnel ABM programs that reach and engage customers and prospects. This position plays a crucial role in optimizing the overall customer journey and will own paid media, SEM, AEO, GEO, and Email marketing. The role requires a candidate with experience in leading, coaching, and inspiring a team.

Responsibilities

• Maximize marketing's impact on core commercial outcomes—driving net-new ARR, expanding initial Average Deal Size (ADS), and increasing customer lifetime value (LTV)—by owning the global demand generation strategy and continuously optimizing the funnel through cross-channel campaigns, ABM programs, and personalized customer journeys
• Orchestrate cross-functional alignment with Content, Communications, and Product Marketing to ensure message creation directly fuels the ABM engine and wider business initiatives
• Own internal advocacy for, education of, and reporting on account-based marketing, digital marketing, and demand generation efforts; ensuring stakeholders understand and are aligned with its strategy, goals, and impact
• Develop and lead an integrated digital marketing strategy across web, social media, paid media, email, SEM, AEO, GEO, and emerging digital channels
• Manage and allocate the digital marketing budget effectively, ensuring strategic investment in channels that support scalable, future-ready marketing initiatives and drive measurable impact
• Manage the digital marketing for stand-alone branding initiatives, content-led campaigns, product go-to-markets, and live/virtual events & webinars
• Partner with Revenue and Marketing Operations to track and report marketing performance, overseeing the collection of performance data and analysis
• Report on results and provide optimization recommendations to the broader commercial team
• Manage current vendor relationships and oversee new vendor research, trial implementation, and selection processes
• Ensure that project milestones are met and adhere to approved budgets
• Manage media I/Os and vendor contracts and update financial actuals monthly
• Manage two individuals at the manager level
• Provide strategic direction, guidance, and mentorship to your direct reports
• Set goals, direction, and manage day-to-day priorities and the quality of the team's work product

Requirements

• 8+ years of marketing programs experience, B2B demand generation experience preferred
• Analytical mindset with the ability to track and report on leading campaign performance metrics as well as lagging revenue attribution, revenue influence, and ROI
• Experience with CRM (Salesforce.com) and marketing automation (Marketo) systems
• Experience with Google Analytics, Google Ads, LinkedIn Ads, and additional Martech tools
• Experience with ABM tools like Demandbase, 6sense, or Adroll ABM (formerly Rollworks)
• Proven ability to manage multiple projects, programs, and priorities in a fast-paced, dynamic environment
• Highly organized, with great attention to detail and deadline-driven
• Self-starter and a team player
• Excellent interpersonal skills, writing skills, and the ability to work effectively with people at all levels

Benefits

• Work-Life Balance: Open Paid Time Off (PTO), Flexible schedule, Company holidays, 12 weeks of paid parental leave (after 6 months of employment)
• Total Rewards: Competitive salary, Full benefits package starting on your first day, Referral bonuses, Recognition awards, 401(k) with company match, Company HSA contribution up to $2,400
• Comprehensive Benefits: Medical/Dental/Vision/Pharmacy, Health Savings Account (HSA)/Flexible Spending Account (FSA), Mental health support, Life & Disability insurance, Family planning & fertility benefits, Pet insurance, Legal & ID theft protection, Retirement planning, Medicare assistance, Employee Assistance Program (EAP), Professional training/Tuition reimbursement
• Wellness Focus: Eligible employees get up to 100% company paid annual subscriptions to Peloton, Maven Clinic, BetterUp Care, Walkingspree, Bikeshare (Divvy in Chicago/Citibike in New York), Wellness Seminars (physical, mental, financial, social) as well as opportunities to compete in companywide health challenges with prizes
• Award-Winning Company Culture: Professional development with a dedicated Talent Development team, Employee Resource Groups (ERGs), Philanthropy & awareness programs, Mentorship programs, In-office and virtual events & celebrations, Various volunteer & donation opportunities, Innovative and collaborative work environment
• For hybrid employees in NYC and Chicago: Enjoy fresh bagels and company-paid lunches in-office twice a week

Pay

Our budgeted compensation range for this opportunity is $110,000 - $125,000 + bonus, commensurate with experience & skills.

Schedule

This position is with a preference for candidates accessible to our NYC or Chicago office locations.