Director, Demand Generation

About the role

The Director, Demand Generation role is part of a rapidly growing technology organization focused on AI infrastructure. This position combines strategic leadership, operational excellence, and hands-on campaign expertise to drive pipeline growth and business impact.

Responsibilities

• Owning the end-to-end campaign strategy and execution framework, creating scalable demand programs that generate qualified pipeline and support revenue growth.
• Leading campaign planning, performance optimization, attribution, and team development while partnering closely with cross-functional GTM teams.
• Developing integrated multi-channel campaigns combining paid media, email nurture, webinars, content syndication, events, social channels, and digital programs.
• Building repeatable campaign playbooks for targeted industry segments and account clusters, ensuring scalable messaging, execution, and measurement.
• Identifying opportunities for new market segments and creating demand generation strategies to support expansion.
• Establishing a disciplined campaign operating rhythm covering planning, creative development, quality assurance, optimization, and retrospectives.
• Balancing broad segment-based campaigns with targeted strategic account programs to maximize business impact.
• Managing paid media strategy and budget allocation across channels including paid social, search, programmatic advertising, content syndication, and retargeting.
• Partnering with marketing operations to maintain accurate tracking, attribution, reporting, and CRM data integrity.
• Driving demand generation contribution to marketing-sourced and influenced pipeline targets.
• Improving attribution models, funnel measurement, lead scoring, and account-based engagement strategies.
• Analyzing campaign performance, ROI, pipeline contribution, and revenue impact to guide investment decisions.
• Building, mentoring, and leading a demand generation team while fostering a culture of accountability and continuous improvement.
• Representing demand generation strategy and performance in executive, sales, and go-to-market planning discussions.

Requirements

• Strategic B2B marketing leader with deep demand generation expertise, strong analytical skills, and a proven ability to build scalable campaign engines in high-growth technology environments.
• At least 8+ years of experience in B2B demand generation, including at least 3+ years leading integrated campaign strategy at a Director level.
• Proven experience owning full campaign lifecycles, including planning, briefs, launches, optimization, and performance analysis.
• Strong background building and executing multi-channel campaigns across paid media, nurture programs, webinars, events, content syndication, and digital channels.
• Demonstrated experience developing segment-based or vertical ABM campaigns at scale.
• Hands-on expertise managing paid media programs across platforms such as LinkedIn, Google Ads, programmatic advertising, and content networks.
• Experience managing agencies, negotiating partnerships, and holding vendors accountable to performance metrics.
• Strong understanding of marketing attribution, pipeline reporting, and revenue measurement frameworks.
• Experience with tools such as Salesforce, Bizible, Marketo, HubSpot, or similar marketing technology platforms.
• Ability to analyze campaign performance data and translate insights into strategic decisions.
• Experience working in enterprise B2B technology environments, preferably within infrastructure, storage, data platforms, AI/ML, or related industries.
• Proven ability to build structured demand generation programs within fast-growing organizations.
• Strong executive communication skills with the ability to present campaign results, recommendations, and ROI insights to senior stakeholders.
• Collaborative leadership style with the ability to influence across marketing, sales, product, and operations teams.

Benefits

• Opportunity to build and scale a critical demand generation function within a fast-growing technology organization.
• A high-impact leadership role with direct influence on pipeline growth and go-to-market strategy.
• A collaborative environment with cross-functional exposure to marketing, sales, product, and executive teams.
• Remote work flexibility.
• Professional growth opportunities within a rapidly expanding organization.
• A culture focused on accountability, innovation, collaboration, and customer impact.