Director, Demand Capture Excellence

Responsibilities

• Partner with high-performing team of data-driven Demand Capture media buyers, specializing in media across PC, console and mobile
• Set standards for demand capture media innovation across EA’s campaign, including channel strategy, optimization levers and existing AI adoption
• Partner with platforms to prioritize demand capture media features and capabilities for greater EA outcomes
• Develop EA strategies to optimize outcomes from media platform evolutions and industry updates
• Lead demand capture media AI initiatives with thought leadership and projects to move EA forward
• Develop and gain alignment for Media Investment Framework, to be used by Franchise Directors in funnel allocations
• Set channel execution standards (Campaign set-up, Usage of platform features, measurement implementation, experimentation implementation, etc.)
• Cross-functional change management and remove barriers to functional best practices (Flexible Funding, Creative Funding, etc.)
• Develop training material and programs for Demand Capture buying skills and cross-train talent

Requirements

• 10+ years’ experience in performance media, managing demand creation and demand conversion across PC, console and mobile games
• 5+ years of influencing senior leaders
• Experience managing AAA game media budgets
• Ownership, accountability & ability to solution complex problems.
• In-depth understanding of user acquisition algorithms, Measurements, and creative best practices.
• BA/BS Degree in marketing/finance or equivalent quantitative field
• Passion/knowledge for video games

Qualifications

Not specified

Skills

Not specified

Benefits

Not specified

Pay

Not specified

Schedule

Hybrid role, 3 days a week in office in one of the mentioned locations