Director, Data Intelligence - Digital Shelf
About the role
The Director, Digital Shelf will lead Keurig Dr Pepper’s enterprise digital shelf strategy and capabilities, ensuring KDP brands and products are easy to discover, compelling to shop, accurate, compliant, and optimized for conversion across retailer and marketplace platforms. This leader will establish the standards, operating model, and performance measures required to win at the digital shelf, connecting brand strategy, product content, and eCommerce priorities to increase Search Share of Voice, product discoverability, content quality, and commercial performance. Working across Brand, Sales, Commercial, Data & Analytics, Technology, and other cross-functional partners, the Director will build scalable capabilities and drive continuous improvement in digital shelf performance, while preparing KDP for the future of AI-enabled product discovery, answer engine optimization, and agentic commerce.
Responsibilities
- Strategy Define and lead KDP’s digital shelf strategy, establishing priorities across brands, categories, retailers, and marketplaces. Shape the vision for digital shelf capabilities as a growth enabler of eCommerce, omnichannel execution, and brand building. Demonstrate business value of digital shelf by linking capability, content and performance improvements to measurable outcomes.
- Share of Voice & AI Discoverability Increase product discoverability and Search Share of Voice by optimizing content for priority keywords and retailer search algorithms. Lead KDP’s strategy for retail search visibility, AI-enabled product discovery, and agentic commerce across retailers and marketplaces. Shape PDP and content architecture to maximize product discoverability and conversion, optimizing content hierarchy, modularity, and enhanced content for both traditional search and AI-driven experiences.
- Content Excellence Set standards for digital shelf excellence across content quality, discoverability, availability, ratings and reviews, and conversion. Drive performance