Director, Data and Marketing Technologies

About the Role

We are seeking an exceptional Director of Data and Marketing Technologies to lead Brightline’s Data Engineering, Analytics, and Marketing Technology functions. These teams translate Brightline’s strategy into innovative products and digital, data, and technology solutions for customers, partners, and colleagues. The role involves leading strategic efforts to create an enterprise architecture and master plan that integrates experiences, data, workflows, capabilities, applications, and back-end services cohesively to strengthen the Brightline brand, drive speed to market, and power innovation to lift revenue, ridership, and customer satisfaction.

The Director leads an organization responsible for enterprise data and analytics architecture and marketing technology platforms that activate data to reach and serve customers. This includes thought leadership and architecture services for all aspects of data and analytics—data platforms, data services, advanced analytics, reporting, data visualizations, master data management, knowledge engineering, real-world data, data acquisition, and integration—while owning the strategy, integration, and optimization of the marketing technology stack, including journey orchestration, customer data platform (CDP), campaign and email execution, and consent and privacy management.

This role serves as the connective leader between the data function and Marketing/Growth, establishing shared definitions, SLAs, intake processes, and attribution/segmentation frameworks to reduce cross-functional friction. The Director leads enterprise-wide strategies for data and marketing technology in partnership with Commercial, Marketing, Ops, GX, Digital, IT, HR, Accounting, Finance, and other business groups.

Responsibilities

• Lead the enterprise data and analytics architecture function, owning thought leadership and architecture services across the full data and analytics landscape—from platforms and pipelines to advanced analytics, reporting, visualization, master data management, and knowledge engineering.
• Own the strategy, integration, and optimization of the marketing technology stack, including journey orchestration (e.g., Adobe Journey Optimizer), CDP, campaign and email platforms, and tag, consent, and privacy management—translating campaign and lifecycle goals into reliable, measurable technical implementations.
• Serve as the connective leader between the data function and Marketing/Growth, establishing shared definitions, SLAs, intake processes, and attribution/segmentation frameworks that both teams trust to reduce requirement churn and cross-functional friction.
• Lead enterprise-wide strategy for data and marketing technology across Brightline business groups, aligning priorities and roadmaps with functional partners.
• Expand the organization's data, analytics, and marketing technology offerings, focusing on emerging analytical approaches, skills, and technologies to drive value from Brightline data assets and enable business innovation.
• Own data privacy and consent tooling and workflows, ensuring compliant, well-governed collection and activation of customer data.
• Initiate and oversee strategic efforts to identify, develop, and host data and information services that support reuse of internal and external data, building trust in data and analytical information to accelerate business insights.
• Lead a team of data engineers, data analysts, and marketing technology practitioners responsible for research, analysis, design, and delivery of data and solution architectures supporting business strategies and priorities.
• Understand emerging industry and innovative technology trends—including AI-assisted tooling—to effectively prioritize and apply existing, new, and emerging technologies to harness insights and value from Brightline’s internal and external data.
• Develop and promote modern architectural approaches that encourage data and value exchange with partners and customers, digitization of processes, business connectivity, and partner collaboration.
• Partner with the IT organization (delivery, architecture, dev ops, etc.) to identify, scale, and reuse data, analytics, and marketing technology innovations and platforms. Establish practices, processes, and platforms to govern and operationalize new technologies for broad use across Brightline.

Requirements

• Bachelor’s degree in a relevant discipline; advanced degree preferred.
• 10+ years of related experience, with experience in travel, leisure, and hospitality preferred.
• 5+ years of leadership roles spanning data/analytics and/or marketing technology in design, development, and execution within a complex organization.
• Deep expertise in data and analytics, including data services, reporting, data acquisition and integration, advanced analytics, data visualizations, master data management, knowledge engineering, big data platforms, real-world data, and sales and marketing analytics.
• Hands-on familiarity with a modern marketing technology stack—journey orchestration, CDP, campaign/email platforms, and tag/consent management—and with data privacy, consent, and governance practices.
• Strong business acumen and ability to stay abreast of and incorporate both innovative and existing technologies.

Skills

• Excellent leadership and team management skills, with demonstrated ability to develop talent and build effective teams.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Strong quantitative and analytical skills with attention to detail and accuracy; ability to make data-driven decisions.
• Keen ability to deal effectively with guests, management, teammates, and outside contacts while working under pressure and meeting deadlines.
• Strong communication, critical thinking, and presentation skills, including the ability to provide written and verbal direction effectively.
• Proficient in Microsoft Office applications, specifically Excel, Word, and PowerPoint.
• Exceptional strategic thought partner, able to lead through strong co-creation and collaboration with Digital and business partners, particularly in building trust-based partnerships with Marketing.
• Demonstrated ability to bring creative ideas and drive digital innovation with a customer-centric approach; exceptional judgment about which innovations to pursue.
• Experience across multiple internal and external data domains and architecture environments.

Benefits

Brightline offers a competitive compensation and benefits package, along with the opportunity to make a difference while contributing to the only privately funded rapid rail service in the country.