Director - CVS

About the role

This role is responsible for driving profitable and sustainable growth for the Mars Snacking business through strategic customer leadership, exceptional talent management, and flawless execution of customer and company priorities. The Director leads the development and execution of the CVS go-to-market strategy, annual business planning, and customer growth initiatives while delivering P&L objectives and category leadership. The position is accountable for building, developing, and leading a high-performing team; fostering strong cross-functional collaboration; and cultivating executive-level customer relationships that create long-term value for both Mars and CVS. This role is hybrid, based in the Lincoln, Rhode Island office, and reports to the Vice President of Club, Value and Drug.

Requirements

• Bachelor's degree or equivalent experience
• 8+ years of sales/category/analytics/marketing experience within the CPG industry and advanced knowledge of forecasting, trade management, and customer negotiations
• Demonstrated ability to build collaborative partnerships with retail customers and internal business stakeholders
• Direct selling and category management experience across retailers, illustrating ability to develop and execute multi-year growth strategy
• Strong analytic skills and ability to distill complex data into simple stories
• Experience directly working with eCOM/digitally focused customers preferred
• 5+ years of leadership experience with direct reports is preferred
• Strong history of identifying root causes and developing options to solve challenges

Responsibilities

• Lead the development and execution of CVS go-to-market strategies by translating corporate business priorities into customer-focused growth initiatives and actionable business plans
• Drive annual account planning through innovative, data-driven approaches that increase sales growth, strengthen customer relationships, and deliver measurable return on investment
• Apply analytical rigor, market insights, and creative problem-solving to optimize product launches, customer strategies, and day-to-day operations while consistently exceeding performance expectations
• Direct end-to-end execution of category strategies, including assortment, shelving, merchandising, pricing, promotions, and seasonal programs to achieve customer and company objectives
• Influence key customer decisions through fact-based selling and strategic presentations, delivering mutually beneficial solutions that enhance category leadership and business results
• Lead successful new product launches by ensuring timely execution, cross-functional alignment, and maximum marketplace impact
• Oversee forecasting, analytics, and performance monitoring to drive continuous improvement, operational excellence, and proactive identification of growth opportunities
• Leverage sales data, customer insights, market trends, and cross-functional resources to develop innovative business solutions that accelerate profitable growth
• Manage customer trade investment budgets and resources, ensuring compliance, financial accountability, and effective allocation of funds to maximize business performance
• Recruit, develop, coach, and retain high-performing talent while establishing clear expectations, mentoring team members, fostering collaboration, and driving achievement of company, customer, and individual goals

Benefits

• Work with diverse and talented associates, all guided by the Five Principles
• Join a purpose-driven company striving to build the world we want tomorrow, today
• Strong focus on learning and development support from day one, including access to Mars University
• Industry-competitive salary and benefits package, including company bonus
• Medical and dental benefits
• Participation in 401k plan
• Paid time off benefits

Pay

The base pay range for this position at commencement of employment is USD 153,600.00 - USD 211,200.00. The total compensation package includes variable pay, medical and dental benefits, participation in a 401k plan, and paid time off benefits. Base pay offered may vary depending on job-related knowledge, skills, and experience.