DIRECTOR, CUSTOMER INSIGHTS

Responsibilities

• Market Research & Deep Customer Understanding
• Design and execute focused primary market research (qualitative and quantitative) to generate actionable insights into HCP, patient, and payer behaviors, needs, motivations and perceptions within the PBC landscape.
• Contribute to mapping the patient journey, identifying key intervention points and opportunities to enhance patient outcomes and brand positioning.
• Support the development of customer segmentation frameworks and customer personas to enable targeted and effective customer engagement strategies and tactics.
• Partner with Marketing and Market Access to refine brand development, messaging, and promotional materials based on customer insights.
• Leverage innovative methodologies and technologies to deepen customer understanding and inform strategic decisions.
• Market Analytics & Launch Readiness
• Support the development and delivery of insights to enable launch readiness and ongoing performance tracking.
• Collaborate cross-functionally on launch planning to ensure that key activities are aligned and ZTI teams are fully prepared for Saroglitazar’s market entry.
• Leverage legacy research and insights, identifying emerging needs and knowledge gaps to support launch readiness and execution.
• Integrate primary market research, syndicated research, and desk research to provide a comprehensive understanding of the PBC marketplace, including patients, HCPs and practices, payers, health care organizations, integrated delivery networks (IDNs), hospitals, and current and future anticipated competition.
• Present findings and recommendations to internal teams in a clear, succinct and compelling manner.
• Competitive Intelligence & Strategy
• Support competitive intelligence activities, including monitoring market developments, competitor strategies, and emerging trends.
• Analyze competitive dynamics and provide insights to inform tactical and strategic decision-making.
• Collaborate with cross-functional teams (Marketing, Medical, Market Access, and Sales) to ensure insights are integrated into commercial strategy, planning and tactics.
• Translate complex market dynamics into executive-level insights to support high-stakes decision-making.
• Cross Functional Collaboration & Execution
• Partner and collaborate with key stakeholders to ensure insights inform key business decisions across the organization.
• Ensure alignment of insights across functions to drive cohesive and effective commercial strategies.
• Operational Excellence
• Manage market research agencies to ensure on-time delivery of high-quality, actionable work within budget.
• Support the development and delivery of insights to enable launch readiness and ongoing performance tracking.
• Collaborate cross-functionally on launch planning to ensure that key activities are aligned and ZTI teams are fully prepared for Saroglitazar’s market entry.
• Support the development of processes, tools, and best practices for customer insights generation.
• Ensure all activities are conducted in compliance with legal, regulatory, and company policies.
• Support the use of standard operating procedures (SOPs) and data governance policies to ensure adherence to compliance and legal standards.

Requirements

• Bachelor's Degree required; MBA or advanced degree preferred.
• 7-10+ years of pharmaceutical/biotech industry experience, with a focus on market research, customer insights, and/or analytics.
• Proven expertise in leading market research and analytics for specialty or rare disease brands.
• Strong analytical and problem-solving skills, with a proven ability to interpret complex data and translate it into actionable commercial insights.
• Familiarity with key data sources (e.g., HCP, patient-level, claims, syndicated data).
• Excellent business knowledge, communication skills, and the ability to influence cross-functional stakeholders.
• Proven ability to manage multiple projects and priorities in a fast-paced environment.
• Experience working with external vendors and managing research projects end-to-end.