Director, Culture Activation & Employer Brand
About the role
This role serves as the Director, Culture Activation & Employer Brand at Proofpoint. The ideal candidate will lead the activation of Proofpoint's BRAVE values, strengthen and evolve the employer brand, and drive internal communications that connect employees to the company's mission, strategy, and culture.
Responsibilities
Operationalize Proofpoint’s BRAVE Values
Lead enterprise-wide initiatives that embed BRAVE values into leadership behaviors, recognition programs, communications, and people processes
Develop scalable frameworks, campaigns, and toolkits that bring Proofpoint’s culture to life globally
Partner with HR, Talent Acquisition, Learning & Development, and business leaders to integrate culture activation into core talent practices
Drive initiatives that strengthen alignment, accountability, and cultural consistency across the organization
Define and evolve Proofpoint’s employer brand strategy and employee value proposition
Partner with Talent Acquisition and Corporate Brand teams to elevate Proofpoint’s reputation as an employer of choice
Lead employer brand storytelling across social media, recruiting campaigns, employee advocacy, careers content, and talent marketing
Develop authentic employee storytelling strategies that highlight Proofpoint’s culture, mission, and impact
Lead external recognition strategies, including Best Places to Work programs, employer awards, workplace rankings, and culture recognition opportunities
Monitor employer brand performance, talent market trends, candidate insights, and external reputation metrics to continuously improve attraction strategies
Operate as a culture builder, turning values into behaviors, messaging into movement, and employee stories into brand equity
Requirements
8+ years of experience in Employer Brand, Culture, Internal Communications, Talent Marketing, or related functions
Proven success building and scaling culture and employer brand strategies in a global organization
Exceptional storytelling, communication, and content development skills
Strong strategic thinking combined with operational execution capabilities
Experience partnering with executives and cross-functional stakeholders
Strong project management and organizational skills
Ability to navigate ambiguity and drive alignment across teams
Experience using employee insights and analytics to inform strategy and measure impact
Passion for building cultures where employees feel connected to purpose, values, and business impact
Qualifications
Proven track record of success in driving culture and employer brand initiatives
Experience leading Best Places to Work submissions, employer awards, and workplace recognition programs
Strong understanding of employee engagement and retention strategies
Excellent interpersonal and communication skills
Ability to develop and implement effective communication strategies
Experience with employee advocacy and storytelling
Knowledge of current industry trends and best practices in employer branding and culture
Skills
Strategic thinking and planning
Project management and organizational skills
Storytelling and content creation
Employee engagement and retention
Market research and analysis
Leadership and influence
Collaboration and teamwork
Benefits
Competitive compensation
Comprehensive benefits
Career success on your terms
Flexible work environment
Annual wellness and community outreach days
Always on recognition for your contributions
Global collaboration and networking opportunities
Pay
Base Pay Ranges vary based on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee.
Schedule
The role requires an onsite presence at the Sunnyvale office four days per week and includes a lunch stipend along with opportunities to participate in onsite events.