Associate Director, Brand, Culture & Activations

About the role

Department: Brand, Strategy, & Communication

Reports To: VP of Brand Marketing

Level: Associate Director

Location: We are open to remote candidates in the Northeast who are able to come to the office on a monthly or quarterly basis

Base Salary: $135,000.00 - $170,000.00

Role Summary

The Associate Director, Brand Culture & Activations will help shape how ButcherBox shows up in culture, in communities, in partnerships, in real life, and in the moments people actually notice.

We are looking for a big thinker with strong taste, sharp instincts, and the ability to turn a brand platform into ideas people can see, feel, share, and talk about. Someone who is deeply plugged into culture, but not chasing trends. Someone who knows how to spot the opening, sharpen the idea, and make it feel unmistakably like us.

This role is foundational to making ButcherBox feel less expected, more alive, and much harder to ignore.

What You Will Own

• Cultural Programming & Brand Moments
• Concept and build the brand moments, activations, partnerships, cultural ideas, and real-world experiences that help ButcherBox show up with more relevance, distinction, and point of view.
• Own the brand’s cultural programming calendar as a strategic tool for building awareness, affinity, conversation, and brand meaning.
• Translate business and brand priorities into consumer-facing ideas that feel timely, ownable, useful, and worth talking about.
• Bring forward ideas that connect ButcherBox to culture in ways that feel natural, not forced. Sharp, not gimmicky. Distinct, not generic.
• Identify where ButcherBox has permission to show up and where we can create new permission through creativity, usefulness, and conviction.
• Partner closely with creative, social, PR, growth, retail, product, member experience, and CX to make sure brand moments connect across the business and do not live as one-off ideas.

Brand Activations & Experiences

• Lead the concepting and execution of brand activations, pop-ups, events, IRL experiences, community moments, and surprise-and-delight programs.
• Shape the full experience from the core idea to the details people remember.
• Bring a high-taste lens to everything: the concept, the environment, the language, the partner, the takeaway, the guest experience, and the follow-through.
• Know how to make small ideas feel big, and big ideas feel simple enough to actually execute.
• Manage the moving pieces needed to bring activations to life, including timelines, budgets, vendors, production partners, and cross-functional teams.
• Build moments that feel unmistakably ButcherBox, not like something any food brand could have done.

Partnerships & Cultural Opportunities

• Concept and develop partnerships, collaborations, creator moments, talent ideas, founder-led opportunities, and community-driven programs that extend ButcherBox into culture.
• Evaluate opportunities through the lens of brand fit, audience relevance, cultural heat, business value, and whether the idea has a real reason to exist.
• Spot unexpected ways for ButcherBox to show up, then turn those opportunities into ideas that feel simple, sharp, and ownable.
• Partner with social, PR, and creative to make every partnership work harder across channels.
• Bring a strong point of view on who we should align with, what we should make together, and how the collaboration should live in the world.

Brand Platform in Action

• Help translate the brand platform into real-world behaviors, ideas, partnerships, activations, member moments, and company-wide initiatives.
• Act as a filter for what feels like ButcherBox and what does not.
• Help teams understand how the brand should show up beyond campaigns: in culture, in member experience, in retail, in partnerships, in service moments, and in the details people remember.
• Push the brand to show up with more conviction, more specificity, and more personality.
• Make sure the brand does not just live in a deck. It shows up in the work.

Systems That Support the Work

• Build the lightweight tools and rhythms that help the brand team move with clarity, creativity, and momentum.
• Create briefs, timelines, recaps, planning documents, and cross-functional workflows that help great ideas move from conversation to execution.
• Track learnings from activations, partnerships, and cultural moments so the team gets sharper over time.
• Bring structure without stripping the work of its energy.
• Help create the operating system for a brand team that moves quickly, thinks creatively, and knows what good looks like.

Who You Are

• A culturally attuned brand thinker with strong creative instincts and a real point of view.
• A big-idea person who can also take ideas all the way through to execution.
• Someone who does not just execute ideas. They concept them, shape them, sharpen them, and bring them to life.
• A strategic doer who can spot a strong idea, make it better, and understand what it takes to move it through an organization.
• Average salary range: $135,000.00 - $170,000.00