Director, Creative Strategy (Paid)

Responsibilities

• Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms.
• Organic Social: You may also lead organic content strategies for Instagram and TikTok by owning content pillars, creative direction, briefing, and performance measurement.
• Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video.
• Data Analysis: Translate client’s marketing strategy and performance data into clear, compelling ad concepts (This includes using metrics like thumb-stop rate, hold rate, and clickthrough rate. You’re super comfortable adapting creatives to impact these metrics.)
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content.
• Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.
• Team Building: Assist with establishing processes, systems, and testing frameworks that raise the floor on quality and speed.
• Continuously refine our Performance Creative service so it scales without losing rigor as volume grows.

Requirements

• 2+ years in a Director-level or equivalent leadership role, with experience leading creative strategy, managing teams, and driving performance marketing results.
• 4+ years of creative strategy work on performance ad programs, with specific focus working on short form video and statics.
• A digital portfolio showcasing performance ad work that includes short-form video, motion, and statics.
• Examples of what you did to impact metrics like hold rate or CTR.
• Evidence of strong creative diversity that includes both highly designed and low-fidelity creative.
• You can storyboard, cut, and ship ads. You can jump into Figma to fix hierarchy and pacing, and into Photoshop or Illustrator to polish assets.
• You can turn vague goals into testable concepts, track results, and call the next iteration without hand-holding.
• You are an excellent communicator, both in writing and when presenting to clients.

Qualifications

• No Meta performance creative ad experience.
• No portfolio link or no performance context.
• Strategy-only with no hands-on design ability.
• Not excellent in client presentation and salesmanship.