Director, Creative Strategy

Remote – US based candidates only, no visa sponsorship available.

About the role

This role will drive strategic priorities, executive-level problem solving, and cross-functional execution on initiatives that matter most to the business. You will partner with senior leaders and teams across the organization to clarify priorities, coordinate complex work, and turn strategic decisions into measurable action. The position offers the opportunity to strengthen operating cadence, decision quality, and enterprise execution within a healthcare environment.

Responsibilities

• Own creative strategy for the company across performance marketing channels, balancing results and brand voice
• Utilize performance data and consumer insights to create compelling creative hypotheses and briefs
• Shape authentic, approachable health-related narratives that resonate with the target audience
• Set and uphold high standards for creative briefings grounded in insights and measurable outcomes
• Lead a multidisciplinary creative pod to produce top-quality content across channels
• Establish rapid feedback loops for ongoing creative performance enhancement
• Collaborate with cross-functional leaders to test and iterate creative based on performance data

Qualifications

• Strong portfolio of successful performance creative across paid social platforms
• 8+ years in creative strategy, especially within high-growth ecommerce or direct-to-consumer brands
• Expertise in Meta, TikTok, YouTube, and their specific creative best practices
• Deep data fluency for actionable insights from ad performance metrics
• Experience managing multidisciplinary creative teams effectively, including remote collaboration
• Ownership mindset for quick decision-making and iterative improvements
• Exceptional business acumen linking creative work to customer behavior and brand growth

Pay

$125,000 – $150,000 annually

Benefits

• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental, and vision
• Employee Stock Purchase Program (ESPP) for increasing ownership in the company
• 401k benefits with employer matching contributions to support future savings
• Offsite team retreats to foster team bonding and collaboration