Director, Creative Strategy

BBC StoryWorks, the commercial content studio of BBC Global News & Streaming, is looking for a Director, Creative Strategy to lead a team of strategists in the Americas.

About the role

As Director, Creative Strategy you’ll lead a team of strategists driving strategic storytelling ideation and campaign development for BBC StoryWorks across the Americas. You’ll focus on presales pitches, reporting into the Executive Creative Director, and showcase branded content ideation, custom ad media development, and editorial IP sponsorship. You’ll also drive content innovation by complementing relevant BBC editorial IP and pushing the boundaries of established formats—such as video, audio, articles, ad-funded programming (AFP), and web experiences—to craft distinctive, audience-led campaigns that deliver value for both brand partners and BBC audiences.

Ideal candidates have people management experience, are fluent in platform-specific storytelling, and bring deep experience across sectors like Technology, Finance, Travel, Entertainment/Media, Health, and Auto.

Responsibilities

• Lead a team of Creative Strategists who deliver creative ideation for branded content programs that align with the BBC’s editorial voice and meet advertiser objectives—deploying work assignments, coaching team members through the pre-sales process, and taking on big assignments yourself.
• Craft cohesive brand campaigns that offer custom creative ideas supporting and positioning BBC editorial IP.
• Provide feedback on team members’ campaign proposals, insight narratives, and storytelling frameworks.
• Collaborate closely with cross-functional teams—including sales, marketing, editorial, and design—to develop and present standout pitch decks and proposals for RFPs and proactive campaigns, leveraging research, audience insights, and market trends.
• Guide the development of branded content concepts for target verticals, bringing subject matter fluency and brand insight to the creative process.
• Collaborate with the post-sale creative team to ensure producers, project managers, and external partners bring sold-in concepts to life with excellence and consistency.
• Develop detailed campaign plans, budgets, timelines, and deliverables in pre-sales that support your ideation.
• Embrace platform-first content strategies across social media, developing ideas specifically designed for YouTube, LinkedIn, Instagram, TikTok, and emerging formats (not just versioning).
• Collaborate globally with BBC StoryWorks teams in London, APAC, and EMEA to share ideas and refine creative standards.
• Contribute to internal documentation and creative resources such as case studies, talent lists, and storytelling playbooks.

Requirements

• 6 to 8 years of relevant managerial experience in branded content, social media content, content marketing, creative strategy, or related roles, ideally within a digital publisher, branded content studio, or agency.
• Comprehensive expertise in branded content across video, editorial, podcast, social, and experiential formats across verticals such as Technology, Finance, Travel, and Health.
• Branded content fluency with the digital media landscape, ad sales processes, and KPIs that matter to brands.
• Experience working within or adjacent to a news media organization, including navigating editorial compliance and collaborating with legal, compliance, standards, and editorial teams to meet regulatory and brand standards.
• Adept at leveraging insights, audience research, data analytics, and platform trends to inform and shape innovative content strategies.
• Excellent storytelling, writing, and presentation skills with the ability to communicate clear and compelling creative visions.
• Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
• Collaborative mindset with experience working cross-functionally across sales, marketing, editorial, design, and production teams.

Qualifications

A background or education in marketing, brand strategy, creative writing, journalism, or related disciplines is a plus.

You bring curiosity, creativity, and a collaborative spirit to your work, along with a passion for meaningful, impactful storytelling. You’re self-motivated, highly organized, open to feedback, and thrive in fast-paced, evolving environments with a sense of humor that makes you a great team player.

Benefits

• 100% employer-paid medical and dental insurance (PPO plans)
• Generous paid time off
• Flexible, hybrid working arrangements
• Free retirement consulting to all employees
• Pet insurance
• Commuter benefits
• Gym reimbursement

Pay

The anticipated annual base salary for this position is $145,000 to $155,000. This range does not include bonus compensation or other benefits. The actual base salary offered depends on the qualifications of the individual applicant, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location.

Schedule

This position is hybrid, generally contributing from the office a minimum of 2 days per week.