Director, Creative Strategy (Organic Social)

Responsibilities

• Lead high-tempo content strategy and direction for full-funnel organic programs, typically Instagram and TikTok.
• Own content pillars, editorial calendars, creative direction, and the briefing process end-to-end.
• Deliver expert advice, concepts, directions, and briefs to grow audiences and sell products through native short-form video.
• Own each brand's social voice and presence. Direct community management, trend response, and the rapid-turnaround content that keeps a brand relevant in the feed.
• Translate a client's brand strategy and platform data into clear, compelling content concepts. This includes metrics like hook retention, watch time, completion rate, engagement rate, saves, shares, follower growth, and comment sentiment.
• Brief Designers and Editors on the creation of assets including short-form video, carousels, Stories, motion, and storyboards. Jump into Figma to shape up a layout or whip up an edit in CapCut yourself without concern, if need be.
• Present content work and channel strategy to stakeholders and clients with clarity, confidence, and strategic rationale.
• Monitor platform data and social listening in collaboration with the team to inform content iterations and improve results over time. Identify organic winners worth promoting into paid.
• Establish processes, systems, and content frameworks that raise the floor on quality and speed. Continuously refine our Organic Social service so it scales without losing rigor as volume grows.

Requirements

• 2+ years in a Director-level or equivalent leadership role, with experience leading content strategy, managing teams, and driving organic growth results.
• 4+ years of organic social work, with specific focus on short-form video and native content for Instagram and TikTok.
• A digital portfolio showcasing organic content work that includes short-form video, creator content, and carousels. Examples of what you did to move metrics like watch time, engagement rate, saves, or follower growth.
• Evidence of strong creative range across highly designed and low-fidelity, native content. You can storyboard, shoot, cut, and ship content.
• You can jump into CapCut to fix pacing and into Figma, Photoshop, or Illustrator to polish assets.
• You speak in hooks, formats, and platform metrics. You know hook retention, watch time, completion rate, engagement rate, saves, shares, and follower growth, and you use them to decide what to make next.
• You understand how each platform's distribution works and why content earns reach, not just why it looks good.
• You already use tools like Claude, Midjourney, Perplexity, Runway, or similar to increase speed and volume.
• You have shipped content with AI-assisted elements, not just experiments.
• You're an excellent communicator, both in writing and when presenting to clients. You give crisp, actionable feedback to designers and editors and know how to navigate pushback from clients.
• You can turn vague goals into testable content concepts, track results, and call the next iteration without hand-holding.
• You are comfortable in Figma including Auto Layout, components, and systems. Strong in Adobe Creative Suite and short-form editing tools.

Qualifications

• No organic social growth experience on Instagram or TikTok.
• No portfolio link or no organic performance context.
• Strategy-only with no hands-on content creation ability.
• Not excellent in client presentation and channel storytelling.