DIRECTOR, CREATIVE STRATEGY LATAM

About the role

The LATAM Social Creative Strategy Director is responsible for the creative direction of SharkNinja brands on social media across Latin America, with a focus on Mexico and hands-on involvement in Brazil and Argentina.

Responsibilities

• Own Social-First Creative for SharkNinja Brands Across LATAM
• Serve as the creative lead and tastemaker for SharkNinja brands on social across Latin America, with a focus on Mexico and hands-on responsibility for Brazil and Argentina.
• Develop breakthrough social-first ideas that balance entertainment, product storytelling, and cultural relevance for both new and existing products across organic, paid, influencer/creator, and large-scale production content.
• Ensure creative work is designed to travel across markets and platforms, while respecting local cultural nuances.
• Create, direct, and ship content across short-form video, stills, and emerging formats, adapting for local audiences and platforms.
• Collaborate closely with internal creators, Social Studios, and local market teams to translate ideas into scalable, market-relevant content outputs.
• Partner Across Teams and Markets
• Work hand-in-hand with the Global Social Creative team, Brand, Social Strategy, Influencer, and Media partners to ensure LATAM social creative is aligned with global brand vision while being locally excellent.
• Lead creator and influencer creative across LATAM markets, developing breakthrough concepts, providing hands-on direction during production, and ensuring every collaboration delivers content that earns attention at scale.
• Act as the creative connective tissue between global strategy, local LATAM market needs, and execution.
• Raise the Creative Bar
• Push for work that is culturally fluent, platform-native, and unmistakably social-first across each LATAM market, staying curious about emerging voices, formats, and cultural moments in every country.
• Identify what's working, what's stale, and where each market's brand presence should experiment next.

Qualifications

• 6–8+ years of experience in social-first creative, content, creator-led, or production environments, with a track record of breakthrough work across influencers, creators, and large-scale campaigns, ideally spanning multiple LATAM markets.
• Deep cultural knowledge of Mexico, Brazil, and Argentina, or an insatiable curiosity to build it.
• Comfortable directing others across time zones and cultures, but never afraid to make things yourself.
• Opinionated, curious, collaborative, and allergic to boring content — with the cultural sensitivity and intellectual hunger to adapt ideas for local relevance across Latin America's distinct markets.