Director - Content Marketing (PL)

Responsibilities

• Define the vision and long-term strategy for our company-owned YouTube and TikTok channels, including the editorial calendar, content franchises, and formats that will grow audience and engagement.
• Oversee the creation of investor education and market commentary content across video, editorial, social, online courses, and other multimedia assets.
• Lead and inspire a world-class creative team of producers, editors, and content creators to deliver best-in-class education and market commentary.
• Foster a culture of creative excellence, collaboration, and client advocacy.
• Set and uphold creative standards by bringing a clear point of view on what "great" looks like across every format and platform.
• Partner across the marketing ecosystem, working closely with Corporate Affairs on social media planning and community management, and Corporate Marketing on paid media and influencer partnerships.
• Own content performance and analytics, using data to measure impact, optimize what we publish, and inform what we create next.
• Manage our library of content and lead media governance, ensuring audit controls, compliance requirements, and documentation are in place across channels, markets, and partners.

Requirements

• 7+ years of experience in content creation, creative leadership, media production, or related fields.
• 5+ years of experience managing and developing a team of content creators and editors.
• 5+ years of experience developing content strategy at a brand, media company, or agency.
• Experience managing social media strategy and/or editorial planning at a brand level.
• Exceptional storytelling, messaging, and editorial judgment, with the ability to shape narratives across multiple channels and audiences.
• Expert-level knowledge of social media and video-sharing platforms — in particular YouTube and TikTok.
• Knowledge of how to design content for modern discovery, including SEO, AEO, and generative search experiences.
• Strong executive presence and ability to influence senior stakeholders and cross-functional partners.
• Exceptional project management, process design, and organizational skills.
• Technical proficiency and working knowledge of key Martech systems, including Content Management Systems (CMS), SEO platforms, digital analytics, marketing automation, social listening, and audience analytics tools.
• An analytical mindset with the ability to connect content efforts to measurable business impact.
• Experience working with agencies and managing external partners.

Qualifications

• A keen understanding of personal finance, investing, and trading (e.g., options and futures).
• Alternatively, experience with highly technical or a diverse range of industries.
• Series 7 and 24 licenses.