Director, Content Marketing

Position Summary

The Director of Content Marketing at MDVIP is responsible for defining and executing a unified content strategy across all brand touch points to support growth, differentiation, and engagement.

Key Responsibilities

• Own MDVIP’s enterprise content strategy, defining editorial pillars, brand voice, and content frameworks that position MDVIP as the leading authority in membership-based medicine and support full-funnel growth.

• Develop differentiated, compliant storytelling that translates clinical expertise, patient and physician experiences, and MDVIP’s unique value proposition into compelling content across patient, physician, member, and affiliate audiences.

• Establish thought leadership and healthcare authority by creating educational content that reinforces MDVIP’s credibility, prevention-led approach, and national scale, informed by healthcare trends and market insights.

• Lead content creation and execution across channels and formats including web, email, video, paid media, direct mail, and sales enablement, ensuring brand consistency and audience relevance.

• Manage and mentor a content team and creative partners, including writers and videographers, setting clear standards for quality, performance, and accountability.

• Partner cross-functionally with Marketing, Growth, Legal/Compliance, Clinical leadership, and Field teams to ensure content aligns with business priorities, adheres to messaging guardrails, and supports go-to-market initiatives.

• Oversee governance and quality control, reviewing content across channels to ensure legal, clinical, and brand consistency, and updating guidelines as needed.

• Measure, optimize, and scale content impact, defining KPIs, analyzing performance, testing messaging, and leveraging AI and emerging tools to improve effectiveness, efficiency, and personalization.

Key Competencies

• Strategic storytelling and brand stewardship.

• Strong editorial judgment and messaging discipline.

• Executive-level writing, presentation, and stakeholder communication skills.

• Data-driven decision making with experience defining KPIs and tying content performance to business outcomes.

• Demonstrated experience partnering across functions and influencing executive decision-making.

• Ability to balance strategy with hands-on execution.

Requirements

• Bachelor's Degree in Marketing, Communications, or related field.

• Ten (10) years of experience in content marketing, brand storytelling, and content leadership, including ownership of enterprise-level content strategy.

• Proven people leadership experience managing senior writers, videographers, and creative partners.

• Demonstrated success building and scaling full-funnel content strategies across B2B and B2C audiences.

• Experience translating complex or regulated subject matter (e.g., healthcare, financial services) into clear, credible, and compelling content.

• Hands-on execution capability across short-form and long-form content, including paid media, video, and editorial content.

• Experience leveraging AI and emerging tools to create content, improve quality, efficiency, and scale.

Preferred Qualifications

• Healthcare industry experience.

Why Join MDVIP?

• Be part of a mission-driven organization leading innovation in personalized healthcare.

• Drive transformation and growth in a dynamic, fast-paced environment.

• Competitive Compensation: Attractive base salary complemented by performance-based incentives.

• Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.

• Professional Development: Access to ongoing training and leadership development programs.

• Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.

About the Role

This is a hybrid position based out of our corporate office in Boca Raton, FL.

Qualifications

• MDVIP: Transforming Primary Care, One Patient at a Time

• MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 concierge primary care physicians.

• Recognized as a Great Place to Work® since 2018, MDVIP is committed to excellence in patient care and employee satisfaction.

Schedule

Hybrid

Benefits

• Medical/prescription drug coverage

• Dental coverage

• Vision coverage

• Flexible Spending Account

• Health Savings Account

• Dependent Care Flexible Spending Account

• Basic and Supplemental Life Insurance & Accidental Death and Dismemberment

• Disability Income Protection Plan

• Employee Assistance Program

• 401(k) retirement program

• Vacation, Paid Holidays and Personal time

• Paid Sick and Family and Medical Leave time as required by law