Director, Consumer Marketing, Xywav Sleep Franchise

Jazz Pharmaceuticals is a global biopharma company whose purpose is to innovate to transform the lives of patients and their families. We are dedicated to developing life-changing medicines for people with serious diseases — often with limited or no therapeutic options. We have a diverse portfolio of marketed medicines, including leading therapies for sleep disorders and epilepsy, and a growing portfolio of cancer treatments.

About the role

The Director, Consumer Marketing, Xywav plays a critical role in the Sleep Franchise, leading the development and execution of integrated consumer marketing strategies for Xywav across narcolepsy and idiopathic hypersomnia (IH). This individual is responsible for building and optimizing the full patient experience—from disease awareness and demand generation through treatment initiation, engagement, and loyalty—while delivering business growth and improving patient outcomes. The Director serves as the strategic lead for consumer marketing initiatives, collaborating across core cross-functional partners: HCP Marketing, Patient Services, Analytics & Insights, Customer Experience Team, Finance, Medical, Patient Advocacy, Sales, and Market Access, and leading/managing the relationship with the consumer agency of record.

Responsibilities

• Brand Strategy & Consumer Planning
  • Lead the development of the consumer strategic brand plan and associated annual tactical plans for Xywav.
  • Develop and maintain consumer brand positioning, messaging architecture, core claims documents, and patient-facing communication strategies across narcolepsy and IH.
  • Partner closely with HCP Marketing, Commercial Strategy, and cross-functional stakeholders to ensure integrated brand planning and execution.
  • Lead consumer competitive intelligence efforts and identify opportunities to strengthen market positioning.
  • Serve as the consumer marketing lead for strategic planning processes, including annual brand planning, POA meetings, and National Sales Meetings.
• Patient Journey Strategy & Engagement
  • Own the end-to-end consumer and patient journey strategy across demand generation, treatment initiation, engagement, and retention.
  • Identify opportunities to improve patient experiences through innovative programs, content, and work closely with the customer experience team to ensure brand strategy is reflected in all developed derivative tactics.
  • Develop strategies and programs that support both disease awareness and branded consumer engagement objectives.
  • Partner with Patient Services teams to ensure seamless integration between marketing initiatives and patient support programs.
• Patient Advocacy & Ambassador Programs
  • Lead the consumer patient advocacy strategy and maintain key relationships with advocacy organizations.
  • Oversee consumer engagement activities involving:
    • Narcolepsy Network and advocacy organizations
    • Regional and national advocacy events
    • Patient education programs
    • Patient ambassador initiatives
  • Direct patient ambassador strategy and execution, including testimonial content, website integration, video development, and social media activation.
  • Represent consumer marketing at advocacy meetings, conferences, and patient-focused events.
• Content, Creative & Campaign Development
  • Lead development and execution of consumer creative campaigns and campaign refreshes.
  • Ensure consistent implementation of messaging across all patient-facing channels and materials.
  • Direct creation of core disease education and branded marketing materials across digital and print channels.
  • Oversee patient education materials, starter kit materials, onboarding resources, welcome kits, and other patient support communications.
  • Partner with agencies to ensure delivery of high-quality creative assets and campaign execution.
• Market Research, Analytics & Insights
  • Lead consumer market research strategy across the patient journey.
  • Manage ongoing tracking studies, market research initiatives, patient insights programs, and audience understanding efforts.
  • Utilize insights, measurement, social listening, and market intelligence to optimize strategies and tactics.
• Financial Management & Agency Leadership
  • Oversee consumer marketing budgets, financial planning, and ongoing budget management.
  • Manage agency of record partnership and hold agency accountable for performance, execution, timelines, and outcomes.
  • Lead relationships with key consumer agencies and partners, including core creative elements (campaign, messages, and core assets), CRM, and patient experience organizations.
  • Provide continuous budget oversight including investment prioritization and resource allocation decisions.
  • Oversee agency SOW development and approval.

Requirements

• Bachelor's degree required; MBA preferred.
• 7+ years of pharmaceutical or healthcare marketing experience with significant consumer/direct-to-patient marketing responsibilities.
• 10+ years of commercial, marketing, sales, product management, or related pharmaceutical experience; experience in rare disease and sleep medicine preferred.
• Strong collaborator with demonstrated record of effectively leading and/or working in cross-functional teams and ability to navigate change and move work and team members forward.
• Strong communication and presentation skills, including to leadership teams.
• Demonstrated ability to shift focus between strategy, planning, and execution with agility and attention to detail.
• Demonstrated analytical, problem-solving, planning, project management, and organizational skills.
• Recent experience working in an organization with a customer experience team and/or marketing COE centralized group that supports brand marketing teams.
• A strongly preferred candidate would have a pharmaceutical career progression demonstrating growth in responsibility and scope, particularly in commercial positions.

Physical Demands

• Approximately 20–30% domestic travel.
• Frequent use of computers, communication devices, and standard office equipment.

Work Environment

• Remote or office-based work environment with frequent virtual and in-person collaboration.
• Responsibilities may occasionally require work outside standard business hours to meet business needs.
• Frequent interaction with consumer marketing team members, internal leadership, cross-functional partners, external agency partners, and patient advocacy organizations.

Pay

For this role, the full and complete base pay range is: $202,400.00 - $303,600.00. Individual compensation paid within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, and other pertinent factors. The goal is to ensure fair and competitive compensation aligned with the candidate's expertise and contributions, within the established pay framework and our Total Compensation philosophy.

Benefits

The successful candidate may also be eligible for a discretionary annual cash bonus or incentive compensation (depending on the role), in accordance with the terms of the Company's Global Cash Bonus Plan or Incentive Compensation Plan, as well as discretionary equity grants in accordance with Jazz's Long Term Equity Incentive Plan. The successful candidate will also be eligible to participate in various benefits offerings, including, but not limited to:

• Medical, dental, and vision insurance
• 401k retirement savings plan
• Flexible paid vacation