Director, Consumer Lending Direct Product Management

Location: Hillsboro Corporate Office | Hillsboro OR 97124 | Marlborough Corporate Office | Marlborough, MA (HYBRID)

About the role

The Director, Consumer Lending Direct Product Management is responsible for leading the product portfolio strategy, lifecycle management, and overall success of direct consumer loan products, with emphasis on direct auto and personal loans. This role serves as a key connector across business, operational, technical, and member-focused functions to define product direction, drive execution, improve the borrowing experience and ensure products deliver sustainable value while supporting long-term organizational objectives.

Every great journey begins with a bold idea—and ours is no different. First Tech and DCU were founded on the belief that financial solutions should put people first. That belief has fueled decades of innovation and service, rooted in the tech sector and expanding to support members from all walks of life.

Responsibilities

• Build, mentor, and lead a high performing product and program management team, fostering innovation, member centric designs, and cross-functional collaboration to continuously evolve the direct lending portfolio.
• Lead the strategy, development, and management of direct lending products and programs, including direct auto loans, personal loans, and other consumer product offerings, to drive profitable growth through digital channels while aligning risk appetite with member needs.
• Develop competitive product features and pricing strategies tailored to digital channels leveraging market insights, member segmentation, and data analytics to improve approval rates, volume, and portfolio performance in the direct lending space.
• Oversee the product lifecycle for direct lending programs, including design, pricing, and feature development, with particular focus on enhancing the direct auto lending experience.
• Collaborate with marketing, digital, and sales teams to create compelling member journeys, promotional campaigns, and acquisition strategies that highlight the benefits of direct lending, especially frictionless direct auto loan experiences.
• Drive program performance and profitability by monitoring key metrics such as origination volume, yield, delinquency, loss rates, and member acquisition costs, while implementing data drive adjustments to product terms, risk models, and marketing tactics.
• Ensure regulatory compliance and fair lending practices across all direct lending products and programs, staying ahead of consumer protection laws and regulations.

Skills

• 8+ years of progressive experience in consumer lending product management or program development, with significant exposure to direct lending
• 4+ years of experience leading a diverse team including hiring, coaching and performance management.
• Proven track record of designing, launching, and optimizing direct lending products, including hands-on experience with direct lending programs in a financial institution, fintech, or credit union.
• Demonstrated success growing origination volume and profitability through digital first product strategies while maintaining strong