Director, Consumer Lending Direct Product Management

About the role

The Director, Consumer Lending Direct Product Management is responsible for leading the product portfolio strategy, lifecycle management, and overall success of direct consumer loan products, with emphasis on direct auto and personal loans. This role serves as a key connector across business, operational, technical, and member-focused functions to define product direction, drive execution, improve the borrowing experience and ensure products deliver sustainable value while supporting long-term organizational objectives.

Location: Hillsboro Corporate Office | Hillsboro OR 97124; Marlborough Corporate Office | Marlborough, MA (HYBRID)

Responsibilities

• Build, mentor, and lead a high performing product and program management team, fostering innovation, member centric designs, and cross-functional collaboration to continuously evolve the direct lending portfolio.
• Lead the strategy, development, and management of direct lending products and programs, including direct auto loans, personal loans, and other consumer product offerings, to drive profitable growth through digital channels while aligning risk appetite with member needs.
• Develop competitive product features and pricing strategies tailored to digital channels leveraging market insights, member segmentation, and data analytics to improve approval rates, volume, and portfolio performance in the direct lending space.
• Oversee the product lifecycle for direct lending programs, including design, pricing, and feature development, with particular focus on enhancing the direct auto lending experience.
• Collaborate with marketing, digital, and sales teams to create compelling member journeys, promotional campaigns, and acquisition strategies that highlight the benefits of direct lending, especially frictionless direct auto loan experiences.
• Drive program performance and profitability by monitoring key metrics such as origination volume,