Director, Connected Commerce & Media

About Us

Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan®, Hanes®, Comfort Colors®, American Apparel®, ALLPRO™, GOLDTOE®, Peds®, Bali®, Playtex®, Maidenform®, Bonds®, and Champion® (under an exclusive licensing agreement for the printwear channel in the U.S. and Canada). Gildan owns and operates vertically integrated, large-scale manufacturing facilities primarily located in Central America, the Caribbean, North America, and Asia. The company operates with a strong commitment to industry-leading labor, environmental, and governance practices throughout its supply chain, embedded in its comprehensive ESG program. Gildan is united in its vision of Making Apparel Better®.

About the Role

The Director of Connected Commerce & Media is responsible for building and leading the connected commerce strategy that unifies retail media, digital commerce, and omnichannel customer engagement to accelerate profitable growth. This role partners closely with Brand Marketing, E-Commerce, Sales, Data & Analytics, Product Teams, and agency partners to create measurable growth through retail media networks, digital commerce platforms, marketplaces, social commerce, and emerging commerce technologies.

Responsibilities

• Connected Commerce Strategy
  • Develop, oversee, and execute a multi-million dollar, comprehensive connected commerce and media strategy that includes retail, DTC, social, email, and agentic experiences.
  • Design omnichannel customer journeys that drive acquisition, conversion, retention, and lifetime value.
  • Establish a multi-year roadmap to accelerate sales and market share growth.
• Agency Management
  • Lead and cultivate media agency relationships, serving as the primary point of contact for strategic alignment and campaign execution.
  • Lead contract negotiations with external partners to secure competitive rates, favorable terms, and guaranteed deliverables.
  • Maximize ROI through continuous resource optimization, closely monitoring media spend, agency allocations, and campaign performance metrics.
• Retail Media & Performance Marketing
  • Lead media strategy and activation across key retail partners and media networks.
  • Optimize investment to maximize incremental sales, ROAS, and customer acquisition.
  • Partner with agencies and retail media platforms to improve audience targeting, attribution, and measurement.
  • Develop testing frameworks for new commerce media opportunities, audience strategies, and promotional tactics.
  • Drive integration between retail media, paid search, paid social, programmatic, and CRM programs.
• E-Commerce Growth & Commercialization
  • Partner with E-Commerce and Sales leadership to identify and unlock revenue growth opportunities.
  • Develop commerce activation plans supporting product launches, seasonal events, and promotional campaigns.
  • Ensure media and commerce investments align with category, customer, and business objectives.
• Analytics & Measurement
  • Establish KPIs and reporting frameworks linking media performance to business outcomes.
  • Lead attribution, incrementality, and closed-loop measurement initiatives.
  • Utilize advanced analytics and data visualization to guide investment decisions.
• Cross-Functional Leadership
  • Build strong partnerships with Marketing, Sales, Finance, IT, Data & Analytics, and external partners.
  • Lead and develop a high-performing team of commerce and media professionals, including mid and end-of-year performance reviews.
  • Serve as the subject matter expert on connected commerce trends and best practices.
  • Influence senior leadership through data-driven recommendations and business cases.
• Innovation & Industry Leadership
  • Monitor emerging trends in media, AI, personalization, and commerce technology.
  • Evaluate new platforms, partnerships, and capabilities that improve customer experience and business performance.
  • Represent the organization in industry forums and partner discussions.

Requirements

• Required
  • Bachelor’s degree in marketing, business, e-Commerce, digital media, analytics, or related field.
  • 15+ years of experience in digital marketing, e-commerce, retail media, commerce marketing, or omnichannel strategy.
  • 5+ years of leadership experience managing teams and agency partners.
  • Proven experience leading retail media and connected commerce initiatives.
  • Experience managing multimillion-dollar media and marketing budgets.
  • Strong analytical skills with expertise in performance measurement and attribution.
  • Demonstrated success driving revenue growth through digital commerce channels.
• Preferred
  • MBA or advanced business degree.
  • Experience with leading retail media platforms (Amazon Ads, Walmart Connect, Target Roundel, Kohls Media Network, etc.).
  • Experience with major marketing and analytics platforms including Adobe and retail media technologies.
  • Background in CPG, retail, consumer products, or omnichannel commerce organizations.

Skills

• Strategic Thinking
• Commercial Acumen
• Omnichannel Marketing
• Retail Media Expertise
• Data-Driven Decision Making
• Change Management
• Executive Communication
• Team Development
• Cross-Functional Collaboration
• Innovation & Growth Mindset

Success Metrics

• Digital revenue growth
• Retail media sales contribution
• Return on ad spend (ROAS)
• Incremental sales lift
• Customer acquisition and retention
• Conversion rate improvement
• Share of digital shelf
• Marketplace performance
• Media efficiency and profitability
• Team engagement and capability development

Benefits

• Join a publicly traded company dual-listed on NYSE and TSX.
• Be part of a workplace where meaningful connections and teamwork are celebrated.
• Work alongside a diverse group of colleagues from local to international levels.
• Benefit from mentorship and continuous development opportunities.
• Take advantage of attractive benefits packages.