Director, Competitive Intelligence

Position Summary

National Life Group is seeking a strategic Director of Competitive Intelligence to lead insights and analysis supporting our Life and Annuity business. This role transforms market and competitor data into actionable insights that inform product strategy, positioning, and enterprise decision-making. The ideal candidate brings deep industry knowledge, strong analytical capabilities, and the ability to influence senior stakeholders—paired with exceptional storytelling skills to shape and communicate a compelling, differentiated narrative for National Life Group.

Key Responsibilities

• Strategy & Insights
• Lead the competitive intelligence function within the Office of the CMO, identifying market trends, opportunities, and threats.
• Deliver high-impact analysis including competitive benchmarking, product comparisons, and industry trend insights.
• Define and articulate clear product differentiators to strengthen market positioning.
• Translate complex competitive dynamics into compelling narratives and sales-enabling talking points that position NLG products effectively against competitors.
• Synthesize disparate data into actionable insights and clear implications for the business and product strategy.
• Stakeholder Engagement
• Serve as a central partner for competitive intelligence across marketing, product, and distribution teams.
• Provide executive-ready insights and recommendations that inform strategic decisions.
• Develop clear, persuasive messaging and storytelling that helps internal stakeholders and the field effectively communicate NLG’s value proposition.
• Facilitate cross-functional alignment to translate insights into action and market impact.
• Market Intelligence
• Proactively monitor competitor activity, product innovations, and broader industry trends.
• Analyze external sources such as earnings calls, annual reports, investor presentations, and public filings to assess competitor strategies and market direction.
• Identify and communicate implications of competitive actions for NLG’s products, positioning, and go-to-market strategy.
• Ensure insights are communicated in a way that is actionable, digestible, and aligned to business priorities.
• Continuously seek out new information sources and proactively disseminate insights with thoughtful analysis across the organization.
• Leadership Responsibilities
• Lead and develop a high-performing team of analysts.
• Foster a culture of curiosity, proactive intelligence gathering, and continuous improvement.
• Contribute to product and marketing strategy, including positioning, messaging, and pricing.

Qualifications

• 8–12+ years of experience in competitive intelligence, market research, strategy, or product marketing (insurance or financial services preferred).
• Strong knowledge of life insurance and annuity products and competitive landscape.
• Demonstrated strength in strategic storytelling and developing compelling, sales-oriented narratives.
• Proven ability to translate complex data and external intelligence into actionable insights for senior leaders.
• Excellent communication, presentation, and stakeholder management skills.
• Experience leading teams and working cross-functionally.

AI Proficiency Expectations

All applicants are expected to: - Leverage approved AI tools, where appropriate, to improve the efficiency, quality, and impact of their work. - Stay curious and open to new AI-enabled ways of working. - Exercise sound judgment by reviewing and validating AI-generated content. - Maintain accountability for the accuracy, quality, fairness, and integrity of work products by adhering to National Life’s AI guiding principles. - Use AI responsibly and in accordance with company policies related to confidentiality, data privacy, security, compliance, retention and intellectual property.

Benefits

Your benefits start day one and are flexible and customizable to your and your family’s specific needs. Check out the BENEFITS of a Career at National Life!

Salary Pay Range

$136,875 - $200,750 USD

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