Jobs · Marketing · Texas

Director, Community Impact & Inclusion Communications

The Ad Club · Impact, TX · 2 mo ago
MarketingFull-time
Here’s the reformatted job posting in clean, semantic HTML:

3CD is seeking a dynamic and experienced Chief Marketing Officer (CMO) to lead our marketing strategy and execution. This is a unique opportunity to shape the future of a mission-driven organization at the forefront of media and innovation.

About the role

As the CMO, you will report directly to the CEO and serve as a key member of the executive leadership team. You will be responsible for developing and implementing a comprehensive marketing strategy that elevates 3CD’s brand, drives membership growth, and enhances engagement across our diverse programs and initiatives. This role requires a creative thinker with a strong track record in both traditional and digital marketing, as well as a passion for fostering equity and inclusion in the media landscape.

Responsibilities

  • Develop and execute a multi-channel marketing strategy to increase brand awareness, membership, and engagement for 3CD and its signature programs (e.g., Women’s Leadership, Hatch Awards, CMO Series, The Rosoff Equity Project, Media Innovation Day, Media Auction).
  • Lead the marketing team in creating compelling campaigns, content, and experiences that resonate with 3CD’s diverse audiences, including media professionals, corporate partners, and the broader community.
  • Oversee digital marketing efforts, including website optimization, email marketing, social media, SEO, and paid advertising, ensuring alignment with organizational goals.
  • Collaborate with program leaders to amplify the impact of 3CD’s events, initiatives, and thought leadership content (e.g., "In the Now," Professional Enrichment, Content Hub).
  • Drive membership growth by developing targeted acquisition and retention strategies, leveraging data and insights to refine approaches.
  • Manage external relationships with agencies, vendors, and partners to support marketing initiatives and maximize ROI.
  • Work closely with the development team to integrate marketing efforts with fundraising and sponsorship goals.
  • Monitor industry trends and competitive landscape to identify opportunities for innovation and differentiation.
  • Champion diversity, equity, and inclusion in all marketing efforts, ensuring 3CD’s values are reflected in messaging, visuals, and audience engagement.
  • Measure and report on the performance of marketing initiatives, using data to inform decision-making and optimize strategies.

Requirements

  • 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role (e.g., VP of Marketing, CMO, or equivalent).
  • Proven track record of developing and executing successful marketing strategies in the media, nonprofit, or professional services sectors.
  • Experience leading teams and managing budgets, with a focus on driving measurable results.
  • Strong expertise in digital marketing, including social media, email, SEO, and paid advertising.
  • Exceptional storytelling and content creation skills, with the ability to craft compelling narratives for diverse audiences.
  • Passion for equity, inclusion, and social impact, with experience integrating these values into marketing strategies.
  • Excellent communication, collaboration, and stakeholder management skills.
  • Bachelor’s degree in marketing, communications, business, or a related field; advanced degree or professional certification a plus.

Benefits

  • Opportunity to lead marketing for a mission-driven organization with a strong reputation in the media industry.
  • Collaborative and innovative work environment with a focus on professional growth and development.
  • Access to a network of industry leaders and influencers through 3CD’s events and programs.
  • Competitive compensation and benefits package.

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