Director, Communications

About the role

UEG is an award‑winning global agency specializing in entertainment, sports and lifestyle marketing. The team creates breakthrough marketing through celebrity/influencer programming, music‑film‑TV/digital‑sports partnerships, communications, branded content and experiential activations. This fast‑paced, highly collaborative environment seeks a seasoned communications professional to lead earned‑media strategy for two dynamic client businesses: an integrated global account spanning lifestyle, fashion, sport, music, technology and pop culture, and an emerging food & beverage brand targeting consumer, lifestyle, wellness, sports and industry audiences.

Responsibilities

• Develop client‑facing earned media strategies that drive coverage, create distinction, and help clients break through with key media and consumers.
• Generate buzz for product launches, brand announcements, partnership news, retail expansion, tastemakers and executive voices.
• Identify and develop proactive storylines around consumer behavior, category trends, product innovation, partnerships and cultural moments.
• Leverage expertise to push clients into new creative storytelling territories.
• Cultivate and leverage strong relationships across consumer lifestyle, technology/innovation, wellness, fashion, fitness, sports, food & beverage, business and trade media, as well as relevant creators and tastemakers.
• Lead targeted product‑seeding and sampling programs, from audience strategy and media/creator targeting through outreach and follow‑up.
• Develop founder and executive visibility strategies, including thought leadership, profile opportunities, trade media and business storytelling.
• Drive day‑to‑day account work including strategy, messaging development, pitch creation, event execution, measurement, story ideation, product seeding and more.
• Understand clients’ industry, history, vision, and challenges; anticipate needs and capitalize on new opportunities to create ownable, PR‑driven moments.
• Provide input and support on account‑management elements such as budgeting, client billing, vendor invoicing, reporting and recapping.
• Participate in and attend regular client meetings, conference calls and internal meetings.
• Help maintain and mentor a high‑performing, creative and cross‑functional team to deliver best‑in‑class work.

Qualifications

• Bachelor’s degree in a relevant field from an accredited college or university.
• 5–7 years of relevant experience in media relations, with a focus on Music/Entertainment, Retail, Fashion, Sports or Fitness, Health/Wellbeing, or Gaming.
• Additional expertise and experience across the Food and Beverage category.
• Proven track record contributing to high‑performing teams and clients.
• Strong, relevant relationships with top‑tier media and tastemakers, and the ability to leverage them for earned results.
• Deep understanding of Gen Z consumers, lifestyle trends, new media and the evolving media landscape.
• Fundamental understanding of integrated communications tactics.
• Strong consumer media instincts with the ability to flex between consumer/lifestyle storytelling and business/trade communications.
• Experience working with founders, senior executives, talent, athletes and/or creators (a plus).
• Experience supporting product launches, sampling/seeding programs and experiential activations.
• Excellent written, verbal and presentation skills (outreach plans, writing, proofreading, pitch development, media materials, strategy documents, decks, etc.).
• Strong work ethic and ability to thrive in a fast‑paced environment while remaining flexible to pivot quickly.
• Consistent problem‑solving and analytical skills.
• Team player with confidence, a positive attitude, good judgement and a solutions‑oriented approach under pressure.

Pay

$68,000 – $96,000 per year. An employee’s position within the range will be based on factors such as education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue‑based metrics, contractual agreements and business needs. This salary component is part of DJEH’s total compensation package, which may also include annual bonuses and other rewards.

Benefits

• Medical, dental and vision insurance
• 401(k) retirement plan
• Life and disability insurance
• Paid time off (including a PTO policy)
• Travel assistance
• Wellness programming
• Region‑specific benefits