Director, Commercial Strategy - The Orchard

About Sony Music Entertainment

Sony Music Entertainment fuels the creative journey. We've been pioneers in music history, nurturing iconic artists and producing influential recordings. Today, we operate globally, supporting diverse artists and creators through music, entertainment, and technology.

Director, Commercial Strategy – Orchard & Independent Labels

Own D2C commercial strategy for Orchard and independent artists across planning, execution, and optimization. Develop scalable D2C playbooks tailored to independent artist needs, budgets, and release cycles. Partner with Orchard teams to prioritize releases, assortments, pricing, and drop strategies. Ensure consistent application of Sony Music D2C tools, tech stack, and operational processes. Identify growth opportunities across evergreen merch, catalog, and always-on storefronts. Partner with data and forecasting teams to optimize inventory, conversion, and margin. Act as the primary D2C commercial liaison between The Orchard and Sony Music D2C leadership.

Qualifications

• 7+ years of experience in D2C, e-commerce, or creator-led commerce environments
• Strong understanding of independent artist ecosystems and scalable commercial models
• Excellent commercial judgment paired with sensitivity to artist brand and fan experience
• Comfortable operating in matrixed organizations with embedded and central responsibilities
• Highly organized, data-driven, and execution-focused

What You Are

• Experience shaping D2C growth for global independent rosters
• High-visibility role working closely with artists, managers, and label leadership
• Competitive compensation and comprehensive benefits package
• Inclusive, collaborative, and global community fostering productivity, creativity, and teamwork
• Modern office environment and attractive benefits package
• Investment in professional growth and development
• Opportunity to accelerate progress and create what happens next

What We Give You

Opportunity to shape D2C growth for Sony Music’s global independent roster
High-visibility role working closely with artists, managers, and label leadership
Competitive compensation and comprehensive benefits package
Inclusive, collaborative, and global community fostering productivity, creativity, and teamwork
Modern office environment designed to empower you to bring your best
Attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
Investment in your professional growth and development enabling you to thrive in our vibrant community
The space to accelerate progress, positively disrupt, and create what happens next
Time off for a winter recess

Equal Opportunity Employer

Sony Music Entertainment is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.