Director, Commercial Data Innovation & Strategy

About the role

The Director, Commercial Data Innovation & Strategy will lead the business strategy, governance, and adoption of data and AI-enabled capabilities that improve commercial performance, customer engagement, field effectiveness, and decision-making. This leader will serve as the Commercial Operations business owner for high-value data, CRM, Next Best Action, and AI initiatives, translating business priorities into practical capabilities in partnership with Commercial, Medical Affairs, Market Access, Patient Support, Analytics, IT, Compliance, and external partners.

Responsibilities

• Lead the commercial data strategy and roadmap, ensuring priorities are aligned with growth objectives, launch readiness, customer engagement, and field execution.
• Translate Commercial, Medical Affairs, Market Access, and Patient Support priorities into clear data and decision-support needs.
• Create an integrated business view of customer, sales, payer, patient, claims, EMR, lab, specialty pharmacy, digital, and market data to support coordinated decision-making.
• Prioritize initiatives based on business value, customer impact, compliance, feasibility, and organizational readiness.
• Communicate the commercial data vision, priorities, dependencies, risks, and business outcomes to senior leaders and cross-functional stakeholders.
• Represent Commercial Operations and Data Strategy in governance forums, steering committees, and cross-functional working teams.
• Identify and prioritize high-value AI and automation opportunities across Sales, Medical Affairs, Market Access, Patient Support, and Commercial Analytics and Operations.
• Lead the business design and adoption of Next Best Action and recommendation capabilities that help teams determine the right customer, action, message, channel, and timing.
• Define business objectives, success measures, governance expectations,