Director, Category Management (Walmart)

Responsibilities

• Serve as a credible, insights-led category partner to Walmart, delivering unbiased recommendations that drive growth across the total baby and toddler category
• Mine a broad set of data sources (e.g., Walmart Scintilla, Nielsen IQ, Circana, Numerator) to uncover category performance trends, evolving shopper behaviors, and untapped growth opportunities
• Distill complex datasets into clear, compelling strategies across assortment, shelf, pricing, and promotions — with the full category in mind, not just Frida's portfolio
• Own the development and ongoing maintenance of physical and virtual planograms using JDA/Blue Yonder, grounded in shopper-centric merchandising principles
• Build strong working relationships with Walmart's Buying, Space Planning, and Site Merchandising teams to drive aligned and effective execution of category initiatives
• Stay ahead of the competitive landscape through regular in-store and online analysis, using findings to pressure-test and evolve category strategies
• Track key category metrics including market share, velocity, distribution, and incrementality, and communicate performance updates to senior leadership on a regular cadence

Requirements

• Bachelor’s degree in business, marketing, analytics, or related field
• 5+ years of direct Walmart experience in category management, shopper insights, or sales analytics
• Proficiency with syndicated data platforms such as Walmart Scintilla, Nielsen, or Circana
• Strong analytical skills with the ability to translate complex data into clear, actionable recommendations
• Exceptional communication and presentation skills; comfortable presenting to senior-level merchants
• Highly self-directed with a strong sense of ownership — this is a hands-on, individual contributor role
• Experience with planogram software (e.g., JDA/Blue Yonder, Apollo)