Director, Category Management, Hers

About the role

We are seeking a Director, Category Management to take ownership of initiatives that drive the P&L, focusing on acquisition, retention, conversion, and new-treatment launches. This role requires deep expertise in category management, strategy, and operations, with a proven track record of driving measurable outcomes.

Responsibilities

• Take end-to-end ownership of initiatives that impact the P&L, including acquisition, retention, conversion, and new-treatment launches.
• Own the unit economics behind these initiatives, including CAC, LTV, ARPU, S2S, and contribution margin.
• Size and prioritize initiatives, framing the opportunity and making recommendations on what gets built and when.
• Partner with growth and lifecycle teams to lift acquisition, S2S conversion, and retention across the funnel.
• Develop pricing, bundling, and merchandising strategies that protect margin and LTV.
• Identify, prioritize, and launch new treatments, SKUs, and programs, ensuring alignment with business case and forecasts.
• Build repeatable playbooks for new treatments, working closely with clinical and pharmacy teams to ensure safety and speed.
• Deliver a premium, empathetic, and destigmatizing customer experience, testing the journey from first touch to fulfillment and ongoing care.
• Lead cross-functional execution, setting clear priorities and success criteria, and managing growth-ops and analytics resources.
• Own the scorecard for your initiatives, reporting performance in business reviews and treating compliance as a competitive advantage.

Requirements

• 7+ years in category management, strategy & operations, general management, or a related role with real business accountability.
• A track record of owning high-stakes initiatives or a P&L and driving them to measurable revenue, margin, or retention outcomes.
• Demonstrated success launching and scaling new products or programs, from 0-to-1 and at scale.
• Sharp analytical and financial fluency, building and defending models, and making decisions when data is limited.
• Cross-functional leadership that aligns clinical, product, growth, and operations behind one plan.
• Bias to action: MVP, learn, iterate, over over-engineering.
• The ambition and range to grow into a GM role owning a category outright.

Qualifications

• Bachelor’s degree.
• MBA, management consulting, or top-tier tech (marketplace, on-demand, consumer platform) background preferred.
• DTC, telehealth, or consumer health experience.
• Regulated healthcare products, pharmacy operations, or compounding experience.
• People management experience.
• Looker / Amplitude fluency.

Skills

• Category management expertise.
• Strategic thinking and operational execution.
• Financial modeling and analysis.
• Leadership and cross-functional collaboration.
• Customer-centric mindset.
• Agile and iterative problem-solving.

Benefits

• Competitive salary and equity compensation.
• Unlimited PTO, company holidays, and quarterly mental health days.
• Comprehensive health benefits including medical, dental, and vision coverage, and parental leave.
• Employee Stock Purchase Program (ESPP).
• 401(k) benefits with employer matching contribution.
• Offsite team retreats.

Pay

Competitive salary and equity compensation for full-time roles.

Schedule

Flexible/remote work approach.