Director, Business Insights

uniQure is dedicated to bringing innovative therapies to unmet medical needs of patients. Each function in uniQure is directly or indirectly responsible for the lives of patients, emphasizing high-quality standards and a sense of urgency in areas of high medical need.

About the role

The Director, Business Insights is a strategic leader who will build best-in-class insights concerning patients, caregivers, and healthcare professionals. This role leads the development of the market research plan, primary market research projects, and synthesizes brand insights into clear recommendations to support the portfolio. Serves as a strategic partner for Marketing, Market Access, Account Management, Business Development, and New Product Planning.

Responsibilities

• Primary Market Research (PMR):
  • Develop a primary market research plan using appropriate and innovative methodologies to support pre-launch and post-launch activities.
  • Develop and manage the annual primary market research budget, prioritizing spend across studies to maximize strategic value.
  • Lead entire market research processes, including RFP development, vendor selection, and efficient project execution.
  • Translate research findings into actionable insights and strategic recommendations addressing key business questions.
  • Ensure all research activities comply with applicable laws, privacy standards, and internal policies.
  • Support advisory board activities by consolidating resulting insights.
• Insights Synthesis & Cross-Functional Partnership:
  • Serve as a strategic partner to cross-functional stakeholders, including Account Management, Market Access, and Marketing teams.
  • Translate data from various sources (PMR, analytics, and competitive intelligence teams) into actionable commercial insights.
  • Independently design approaches to answer complex business questions using all available internal and external data sources.
  • Collaborate with the BI&A team to develop key performance indicators (KPIs) and provide inputs to performance dashboards.
• Launch Readiness:
  • Design and lead pre- and post-launch primary research (e.g., message testing, HCP and patient/caregiver tracking) to inform launch strategy.
  • Work with launch teams to ensure timely capture and interpretation of real-time data to inform launch execution.

Requirements

• Bachelor’s degree required; advanced degree (MBA, MS, PhD) preferred.
• 10+ years of experience in the biotechnology, pharmaceutical, or healthcare industry, with at least 5 years leading primary market research projects.
• Rare Disease experience is required.
• Proven ability to generate actionable business insights from complex datasets.
• Strong project management, vendor management, and cross-functional collaboration skills.
• Strong understanding of regulatory and compliance related to market research and data usage in biotech.
• Demonstrated mastery of market research methodologies.
• Experience supporting the launch of specialty products or gene therapies is a strong plus.

Pay

Salary range: $205,000 - $265,000. The actual base salary offered may depend on factors including qualifications, experience, skills, education, certifications, and location.