Director, Business Analytics

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

About the role

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives, and the competitive position.
• Ensure that analytics efforts lead to clear, compelling, and actionable insights; construct insightful narratives through sophisticated analytics techniques.
• Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
• Lead the measurement plan development and execution.
• Anticipate client’s needs and proactively develop solutions to address them.
• Ensure timely follow-through on all scheduled and ad hoc deliverables.
• Generate and communicate clear, compelling, and actionable insights; construct insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in consumer insight gathering and the strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor, and train managers and Assistant Directors.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Provide ad hoc support to clients to solve broad strategic marketing problems.
• Provide methodological support, coaching, training, and advice to your direct reports and to the broader agency teams.
• Partner with the Planning and Investment teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth, and institute goals to build/expand skills.

Requirements

• Industry knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user-level data).
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking, and clarifying strategic & operational issues as relates to data and analytics.
• Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: articulate, engaging, and straightforward—able to translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: organized, detail-oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).

Qualifications

• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
• Knowledge of agency-side media campaign planning and execution process is desirable but not required.

Pay

$90,000–$215,000 per year

Schedule

Minimum of three days per week in the office; may increase over time.